This is a big deal and probably the most overlooked with modern website design.

Conversion optimization is what we use to make sure site visitors have EVERY opportunity to convert into paying clients.

conversion-optimization

 

  1. Click to call phone and email in upper left corner
  2. Social Media in upper right corner
  3. Company Logo
  4. CTA Button in menu
  5. CTA Button in center of page
  6. All of this is Above The Fold

Above the fold is an industry term, it means everything you see without scrolling or navigating. When a client lands on this site, we want to make sure they have everything they need if they are ready to buy, ask a question, and there are clear calls to action for them.