45% of organizations rate their overall technology as adequate, and 16% say less than adequate.
With many new technology opportunities on the horizon—emphasizing mobile and implementing online tools, for example—it’s a good time for organizations to assess how they will modernize current technology.
Improving software appears to be top of mind for respondents, particularly solutions for constituent relationship management (CRM) as identified by 10% of organizations.
A CRM can help segment and target groups of members and prospects based on interest, past activity, or age in order to send them the right message at the right time.
Tying technology to the member experience and scaling relationship-building efforts will ensure every interaction results in stronger engagement.