Consistency can be defined as, “the achievement of a level of performance that does not vary greatly in quality over time.” It signifies steadfastness and continuously met expectations.
When I think of consistency, in customer service specifically, a local frozen yogurt establishment (Red Mango) that I frequent comes to mind. These types of businesses are like grains of sand on a shore line in the communities I live and work in. There are too many to count! With so many frozen yogurt franchises, the products are similar & service is what ultimately sets them apart.
So, what sets Red Mango apart? What distinguishes them and makes them superior to their numerous competitors? Four words: consistent exceptional customer service. As you enter the glass doors into bold, bright, colorful decorum, you’re welcomed with that same level of enthusiasm and friendliness by the staff. Each customer is met with a big smile and personal greeting, often times even a wave. Are you a first time guest? No problem, they’ll patiently walk you through the process of a self-serve yogurt bar. Are you a repeat customer? Even better, as this means you can certainly expect to be treated like royalty. For example, the staff pulls out a large container of my favorite brand of granola from behind the counter as I near the toppings bar. They know I prefer to pick nuts out of the granola, so they go out of their way each visit to make that possible. Can you think of very many places that do that? I can’t!
The staff and Red Mango consistently provides a welcoming atmosphere, delightfully tasting frozen yogurt, fresh toppings, quick service, & a very clean environment. Always. As a frequent customer, those things are important. I’ve come to expect this type of top notch experience. Anything less, which is what I’m accustomed to at many of their competitors, has become unacceptable and unappealing.
Each staff regularly performs at this level while every flavor of frozen yogurt and each topping contantly proves to be superior. No matter how bad of a day I’ve had, I always leave Red Mango better, all because of consistent exceptional customer service.