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While on a recent trip to Kansas City, Missouri, I made an impromptu $20 splurge. I found a Daxko-themed baby toy that, as an expectant mother, I simply couldn’t turn down.
Very excited about my find, I e-mailed a picture straight to our CEO, Dave, as a sort of show-and-tell. His response? “Very cool! Your child can put that on its resume when it applies for a career with us.”
While of course I have no doubt my baby will be just the right fit for the company—she’ll be intelligent, creative, and generally fun to be around, but of course—I suppose I have to actually have her first, and then potty-train her, at least.
I did, however, begin to think of the simple, child-like lessons one can take away as a Daxko team member.
Sharing, not necessarily in the toy-sharing sense, is very important at the company—and sometimes it’s a hard lesson to learn. Many team members have diverse backgrounds, experiences, and skills, and there is often the temptation to “hoard” knowledge. As a part of the Marketing team, we’ve recently engaged in a lot of required knowledge-sharing, presenting to the team on topics we know a lot about, or have mastered really well. It’s been cool to teach the things we know, and a good requirement because, I’ll be the first to admit, this type of sharing doesn’t always occur naturally.
I guess you might call it “good manners”—and it’s a must-have to work for Daxko. It’s important to get along with team members, encourage each other, and hold each other accountable. The environment is very supportive, so there’s no shame in asking a team member: please. As in, “Hey, Dave. I would really love to have coffee with you and learn about how you got to where you are in your career.”
Child-like lessons we don’t follow at Daxko?
HOLD MY HAND
At Daxko, you pretty much need to cross the street by yourself. Not much hand-holding around here. It’s a good thing, because in the end, you learn to be a jump-starter and a problem-solver. Around the company it’s often said: “It’s better to ask forgiveness than permission.”
COLOR WITHIN THE LINES
Well that’s just boring. And we’re not about boredom at Daxko. If anything, we’re encouraged (if not required) to color outside the lines. It makes for a brighter, more creative and unique result.
In our recent visit to Dreamforce 2010 as part of our professional development allowance, some fellow Daxko teammates and I got to mix and mingle with the finest marketing brains out there. For me personally, I heard from the New York Times’ SEO and SEM strategist, got tips from Virgin America’s social media expert, and learned what Sprint is doing to enhance their data. Big time brands? Sure. But I was surprised to see that while there was much to learn from these companies, Daxko could relate really, really well.
In thumbing through my conference notes, I came across several gems—quirky quotes I’d written down and starred because they seemed very Daxkoesque. We’ll call them: words to live by, Daxko-style.
- “Like is the new link.”
Search engines are taking social cues. When it comes to Google rankings and analytics, a Facebook “like” or retweet on Twitter involving a link to your website is proving increasingly as important as other referral links to your site. So, let’s keep those thumbs up for Daxko coming!
- “Bad data is like stinky laundry.”
This one’s a no-brainer: having oodles of data is great for business, but only if that data is well-maintained and updated regularly.
- “Bake social into everything you do.”
Daxko does this well, but there’s always room for more cooks in the kitchen!
- “Fish where the fish are.”
Know your audience.
Give them what they want.
All the time.
Other awesome takeaways I’d love to see implemented at Daxko:
- Make cardboard cutouts of your buyer personas and display them throughout your workspace.
- Think of recurring tweets like columns in a magazine or newspaper. Rickshaw Bags in San Francisco tweets a picture of every new bag that comes off the conveyor belt. For Daxko, we tweet a picture every time we add to the Daxko Nation.
- Provide pre-written “Tweet this” blurbs in your blog posts—140 characters or less, but of course!—if you want to really generate interest around content. Let’s see if it works:
Tweet this–> Marketing leaders speak Daxko-style. Check out some tips at the Daxko Nation: http://bit.ly/eOgS0x (via @Daxko) #df10