There are all kinds of ways to think outside the walls of your facility, but this one has intrigued me for a while now. A few summers back I was in downtown Seattle when a group of about 50 people came running down the street singing “Dancing in the Rain.” I had to know what was happening so I flagged down a straggler and asked. I found out they were part of a fitness/social group that meets in different places and just does active things. Things like running hills, climbing stairs, and dancing in the rain—think flash mob meets group fitness. After they do their workouts, they disperse to a bar or coffee shop to hang out. Very cool!
Last week in New York City I saw a similar thing happening right outside Central Park in the middle of a workday. A group of people just descended on the plaza and started working it. While there were lots of young adults, there were all ages, fitness levels and body types represented.
Apparently, the schedule is set but the location and activities are communicated last minute by Twitter, text, or email. You can pay by the month or just show up and pay by the event. I love this! What a great way to get people moving and to facilitate those all-important relationships we want our members to build with each other.
Lori Swann is director of marketing and membership for Daxko T2 Consulting.