Webinar Recap: Utilizing Data Insights to Drive Member Engagement & Donations

By | Campaigns, Engagement, Fundraising, Industry, Membership, Mission Delivery | No Comments

Daxko’s Constance Miller and Delphine Carter recently re-presented their popular NAYDO 2017 session, Utilizing Data Insights to Drive Member Engagement & Donations. Miller is a Senior Data Strategist with Daxko and leads the Daxko Data Analytics team. Carter is a Senior Product Manager with 6 years of experience working directly with health & wellness organizations to drive member engagement and other initiatives. There is so much great content in this session but I wanted to touch a few points that resonated:

According to Giving USA, 2015 was the most giving year ever for Human Services organizations (like the YMCA or JCC). In addition, the amount per donor went up and contributions received per organization went up. However, donor retention and repeat gift size all went down. Per Daxko YMCA-specific data, the average gift dropped in 2016. Later in the webcast, Miller shared that less than 7% of Y members will ever donate. Of those 7%, 42% repeat their donation.

Second, Carter really drives home the importance of helping staff and members understand the greater mission of the organization. She asks webinar participants to think through the promise to members and how your organization can deliver on those promises. She also talked about the importance of sharing mission and success stories throughout an association, including facility, website and even through things like classes and programs.

To improve member and donor engagement, Carter shares that using “single identifiable beneficiaries” of donations is more effective than sharing just statistics. “Giving is ultimately an action of the heart, not the head,” Carter explains. Work to get those stories from beneficiaries and also to make sure staff and volunteers are equipped with those stories when approaching potential donors. Carter shared an effective ad campaign from a YMCA that used members voices to share their personal stories, including why they joined and how the Y impacted their lives.

View the webcast in full to get more details about the points above as well as the data that will help you understand why member engagement is so important for giving:

Update: Keeping Data Safe

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Ransomware attacks like WannaCry/WannaCrypt have dominated recent headlines and caused significant disruption to businesses worldwide. As Daxko’s Chief Security Officer, I’d like to put your mind at ease by assuring you that we have not be affected by these attacks and your data continues to be safe with us. Our Technical Operations team has already applied safeguards and appropriate patches to our production servers as well as our internal servers and workstations.

More generally, we have implemented sophisticated security measures and stringent policies to protect your data from any outside intruders. Some specific measures we take include:

  • Multi-tier data security architecture with Layer 7 Firewalls
  • Intrusion Detection System (IDS) providing 24/7/365 monitoring and alert escalation
  • Multi-vector, multi-site transactional monitoring
  • Dedicated onsite security teams at each data center providing 24/7/365 support
  • Incident management & escalation plans to quickly resolve any issues

In addition to what we are doing to keep your data safe with us, I highly recommend you take appropriate measures to ensure the IT equipment you manage is protected as well (employee desktops, laptops, servers, etc). You may find this article to be a helpful resource in your efforts to keep your IT assets safe and secure.

If you have any questions or need any additional information, please don’t hesitate to reach out to our team.

Matt Cowell is the SVP of Software Products, CSO for Daxko. 

Florida International University Expands Campus Rec Offerings with SpectrumNG

By | Customer Experience, Facilities, Industry, Online | No Comments

Florida International University (FIU) was looking for a software partner that could handle their growing campus recreation needs. “We are doubling in size,” says Charles Judkins, Director, Wellness & Recreation for FIU. “There is going to be a huge push for memberships and I knew we needed a good software system that could handle that.” Judkins reached out to Daxko because he’d worked with SpectrumNG campus recreation management at other facilities and knew it would be a good fit for the needs of FIU campus recreation.

FIU is home to 5 campuses in South Florida and is among the ten largest public universities in the United States. With that many students plus faculty and staff members, FIU needed a software management system for their campus recreation centers that would serve existing members and allow FIU to expand their membership offerings. In addition, FIU campus recreation is in the midst of a renovation that will create a much larger facility with the ability to serve more members.

Bigger, Better and More Connected
FIU has plans to expand offerings with the help of SpectrumNG. “I wanted to expand our membership offerings and under our current system, we couldn’t do that,” explains Judkins. Part of the expanded offerings will include different membership levels as well as extra add-ons like locker rentals. FIU plans to implement camp programming in the summer and other initiatives will be made possible with their implementation of Daxko’s SpectrumNG.

Judkins is excited about the online services offered with SpectrumNG. “Giving our students and patrons the ability to have an online account and allowing members to scan in from their phones is a big win for us.”

The Data Story
Funding for campus recreation facilities and programs at FIU is decided by the Student Government Association so the ability to run reports through their campus recreation management software is crucial. “I need that data to help me make the case for funding for facilities and programs. With SpectrumNG the data is easily available and staff has access to what they need.”

Looking Toward the Future
“I like how the software has evolved, especially as far as needs for campus recreation,” says Judkins. Judkins also points to the software’s flexibility and scalability as pluses for his organization. “If there are elements we don’t need we don’t have to use them with our setup,” he explains.

The first phase of the software implementation will be at their Modesto A. Maidique Campus with plans to expand once the first phase is complete. “I can’t wait until the second campus has SpectrumNG. The ease of memberships with multiple campuses will allow us to be more connected and open the flow of information between our recreation centers,” says Judkins.

NAYDO Webinar Series: Sharing Impact Stories

By | Campaigns, Customer Experience, Industry, Mission Delivery | One Comment

Daxko is a proud sponsor of the NAYDO webinar series. Last month in the series, Lindsay Sage, VP of Marketing for the YMCA of Western Ontario, shared her talk, “Why the Y: Collecting and Sharing Impact Stories.”

We all know that nonprofit impact stories are important, just as they are important for any health and wellness organization. Still, some of us struggle to identify the right kinds of stories and once we’ve identified and collected those stories it can be another arduous undertaking to get those stories out to communities, members and other that need to hear them.

Sage offers advice on identifying the attributes in a great story.

  1. A great story is clear and simple. Attention spans are short and people are busy so make sure the story you want to tell can be boiled down into its most essential parts.
  2. A great story has impact and demonstrates results. Instead of offering stories about your organization (i.e.”our YMCA offers X programs and Y classes,”) make the story about your audience and focus on the results or outcomes.
  3. A great story is personal and emotional. Your story needs to resonate and generate a connection with your audience so make sure it’s relatable.
  4. A great story inspires action. Once you convey your story and the outcomes, make sure you include a call to action. Don’t leave your audience hanging; instead, make sure to tell them what you want them to do.

For even more advice on collecting and sharing impact stories, be sure to view the entire webinar below:

NAYDO Webinar: “WHY the Y: Collecting and Sharing Impact Stories” | March 2017 from Daxko on Vimeo.