Web Resources for all YMCAs: An Introduction to Open Y

By | Industry, Mission Delivery, Online, Organizational Health | No Comments

We live in a world of resource constraints. That’s true no matter your budget. At some point, the need always surpasses the ability to meet it. What’s a good solution? I think it’s all about fighting our inner two-year-old and sharing more.

If you need a WIFM (what’s in it for me), how about innovation and growth? When teamwork happens the way it’s supposed to happen, amazing things can come out of it. When everyone in a group is equally invested in the greater goal, the result is everyone working faster, finding mistakes more easily, and innovating better. Drawing on the knowledge of others is crucial in getting to the best result. This concept has spawned an entire movement of sharing.

Ever heard of open source software or collaborative work environments? These are two examples in the technology world where individuals come together and contribute to something in the hopes of making it better. Just like our parents told us, the concept of sharing is wildly successful. And now, sharing is impacting a non-profit movement that Daxko has been supporting for 10 years: the YMCAs. Behold the Open Y initiative.

In 2016, a small group of Ys recognized that they had access to modern, engaging website development resources that weren’t available to all Ys. Rather than taking the path of least resistance and merely hoping someone else would solve the problem, these leaders came together and decided to be the change by developing their content management systems on the open source functionality, Drupal 8. What this means is that every Y can now make use of the development that these few pioneers started. And every time someone develops something new with this source, they can publish it for others to use as well.  At the Open Y Summit last week, it was invigorating to see this trend of collaboration come to life and open the eyes of 130 people, all focused on bringing greater opportunity to the YMCA movement.

Working outside of your own association can seem tedious and time-consuming. However, as the Open Y has already shown, bringing unique minds together is worth it because when a group of people focuses on achieving a big, common goal they create new, synergistic energy. This is how dreams of moon shots become reality. As a vested partner in the YMCA movement, I’m honored to be able to contribute to this new reality.

Want to learn more about Open Y and see how you can play a role in change?

Register to attend “An Introduction to Open Y” on Thursday, October 12, at 1:00pm CST. Nathan Maehren (Sr. VP, Digital at YMCA of the Greater Twin Cities) and Courtney Glover (Director of Digital Strategy at YMCA of Greater Houston), both part of the original group that started Open Y, will walk us through how this initiative came to be and how you can help it grow.

Success Story: YMCA of South Hampton Roads Grows with Daxko

By | Customer Experience, Industry, Marketing, Membership, Mission Delivery, Organizational Health | No Comments

Growing your membership, program participants and donations isn’t easy for a member-based nonprofit, but South Hampton Roads has partnered with Daxko for over 15 years and achieved long-term growth and operational efficiency. Read their customer story with the Director of Operations Software for YMCA of South Hampton Roads, Clarissa Hoagland.

Download the PDF file .

Webinar Recap: Utilizing Data Insights to Drive Member Engagement & Donations

By | Campaigns, Engagement, Fundraising, Industry, Membership, Mission Delivery | No Comments

Daxko’s Constance Miller and Delphine Carter recently re-presented their popular NAYDO 2017 session, Utilizing Data Insights to Drive Member Engagement & Donations. Miller is a Senior Data Strategist with Daxko and leads the Daxko Data Analytics team. Carter is a Senior Product Manager with 6 years of experience working directly with health & wellness organizations to drive member engagement and other initiatives. There is so much great content in this session but I wanted to touch a few points that resonated:

According to Giving USA, 2015 was the most giving year ever for Human Services organizations (like the YMCA or JCC). In addition, the amount per donor went up and contributions received per organization went up. However, donor retention and repeat gift size all went down. Per Daxko YMCA-specific data, the average gift dropped in 2016. Later in the webcast, Miller shared that less than 7% of Y members will ever donate. Of those 7%, 42% repeat their donation.

Second, Carter really drives home the importance of helping staff and members understand the greater mission of the organization. She asks webinar participants to think through the promise to members and how your organization can deliver on those promises. She also talked about the importance of sharing mission and success stories throughout an association, including facility, website and even through things like classes and programs.

To improve member and donor engagement, Carter shares that using “single identifiable beneficiaries” of donations is more effective than sharing just statistics. “Giving is ultimately an action of the heart, not the head,” Carter explains. Work to get those stories from beneficiaries and also to make sure staff and volunteers are equipped with those stories when approaching potential donors. Carter shared an effective ad campaign from a YMCA that used members voices to share their personal stories, including why they joined and how the Y impacted their lives.

View the webcast in full to get more details about the points above as well as the data that will help you understand why member engagement is so important for giving:

NAYDO Webinar Series: Sharing Impact Stories

By | Campaigns, Customer Experience, Industry, Mission Delivery | One Comment

Daxko is a proud sponsor of the NAYDO webinar series. Last month in the series, Lindsay Sage, VP of Marketing for the YMCA of Western Ontario, shared her talk, “Why the Y: Collecting and Sharing Impact Stories.”

We all know that nonprofit impact stories are important, just as they are important for any health and wellness organization. Still, some of us struggle to identify the right kinds of stories and once we’ve identified and collected those stories it can be another arduous undertaking to get those stories out to communities, members and other that need to hear them.

Sage offers advice on identifying the attributes in a great story.

  1. A great story is clear and simple. Attention spans are short and people are busy so make sure the story you want to tell can be boiled down into its most essential parts.
  2. A great story has impact and demonstrates results. Instead of offering stories about your organization (i.e.”our YMCA offers X programs and Y classes,”) make the story about your audience and focus on the results or outcomes.
  3. A great story is personal and emotional. Your story needs to resonate and generate a connection with your audience so make sure it’s relatable.
  4. A great story inspires action. Once you convey your story and the outcomes, make sure you include a call to action. Don’t leave your audience hanging; instead, make sure to tell them what you want them to do.

For even more advice on collecting and sharing impact stories, be sure to view the entire webinar below:

NAYDO Webinar: “WHY the Y: Collecting and Sharing Impact Stories” | March 2017 from Daxko on Vimeo.