What we’re working on: Daxko Spectrum

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Last week we announced that we are renaming CSI SpectrumNG as Daxko Spectrum. We’re excited about this change and what it means for the future of our health club management software.

As we discuss Daxko’s future, we talk about our vision, and that is to become the most loved and the largest software company focused on member-based health and wellness organizations. Our emphasis is on the most loved portion of that statement.

We want every Daxko team member to walk through the doors every day focusing on how they can deliver an exceptional experience to our customers. If we do that, we know success will follow both for us and for our customers.

In fact, more of Club Industry’s Top 100 list of health clubs partner with Daxko than any other provider. Organizations that partner with Daxko grow faster and our people-first culture creates powerful relationships built on service, deep business insight, and relevant industry experience.

The Blueprint Podcast with David Lamb: Dave Gray Episode

By | Board, Events & Happenings, Industry, Leadership, Organizational Health | No Comments

Recently, Daxko CEO, Dave Gray, spoke with David Lamb on his Blueprint Podcast. In each episode of the podcast, Lamb speaks with business leaders in and around Birmingham to bring listeners local success stories.

When asked about how he got into start-ups, Dave talks about his early career in Chicago and then in Atlanta, working for a Silicon Valley-based company. He talks about tough times weathering the Dotcom crash and then soon after, being acquired. Gray says that even though all those times were rough, he decided that he always wanted to stay involved with growth-oriented companies.

“I decided that I never want to work for a ‘normal’ company again,” says Gray.

He goes on to explain what appealed and still appeals to him about that atmosphere, “I like the pace and the amount of change that happened. I found that to be intellectually challenging and I found it to be just invigorating and so I thought, ‘I’m going to keep doing early-stage stuff.’ Now I’ve been working in the same place for almost 15 years and I wouldn’t categorize what we’re doing as early stage but it certainly is growth-oriented and change-oriented and I just tend to like that. ”

When asked about his early work experience and what that instilled in him, Gray is quick to go back even further than his professional career. “I worked a full time job in college for the last couple of years I was there and I was working 40-hours a week or more and I was taking a full course load and we were doing a lot of project work and I was playing intramural sports and hanging out with my friends and I think I learned how to manage time…or not sleep much, maybe a combination of the two and so I think some of those early experiences were really more about work ethic.”

“The experience I had with that Silicon Valley startup was really more about product and market positioning.  I am an observer and watching…the CEO and the decisions he was making and when the times got rough and listening to his explanations and really taking the blame for why things turned out the way they did. It was an interesting thing to observe a leader going through that….How would I handle that if I was in the same position? Or, How would I try to avoid being in that position in the future? I think those things primed me to be ready to prepare to experience those kinds of things.”

If you’re curious about inception of Daxko or leaders that inspire Gray, those topics and more are covered in the full podcast:

Step by Step Guide To Assemble An Engagement Team

By | Engage, Engagement, Facilities, Industry, Leadership, Marketing, Membership, Organizational Health, Tips & Resources, Volunteers | No Comments

Even the best engagement plan fails without the proper backing and follow through. In fact, the number one reason engagement plans aren’t successful is the lack of team commitment to execute  the required initiatives. If you are looking to engage more members and improve member retention, then you’ve probably considered putting a member engagement plan in place. Don’t let your engagement goals languish before they even get started. Here is a step-by-step guide to establish a member engagement team and help rally them around your cause:

Gather your stakeholders: Who are the folks most invested in gaining and keeping members at your organization? Who is in charge of membership, marketing and recruitment of members? Stakeholders need a leadership team member that can champion the cause for member engagement at your organization.  Ideally, stakeholders include representatives from:

  1. Leadership
  2. Marketing
  3. Membership
  4. The frontline
  5. Your volunteer baseyour-engagement-team-deliverable-web copy

Keep in mind your Member Engagement Team may only involve some of these representatives, but they need to be aware that they are responsible for driving member engagement initiatives. Gathering all stakeholders on the front end ensures proper communication later in the process. The Member Engagement Team will be responsible for keeping all the teams they represent in the loop while driving member engagement initiatives forward. Learn more about Engagement Team Roles in this Engagement Team  Fact Sheet.

Take time to establish your goals and objectives. Being specific about your goals helps measure success and stay on track. Are you trying to retain members, gain members, or connect your members to your mission? We all want to achieve these items but it helps to nail down one or two things that will lead to these outcomes and make the most impact with a quick win. By creating one goal and attaching a measurement to it you are creating clarity for your staff by defining priorities.

Establish a baseline and a way to measure progress. Once you have a goal in mind it is important to measure your success. By establishing a benchmark from your current status, you can measure your success incrementally based on when you want to achieve your goals.

For example, the team at the YMCA of Florida’s First Coast had a goal to engage more members by having quality in-person conversations. They decided to focus on increasing in-person conversations as a percentage of total check ins. They established a baseline that their staff was having meaningful conversations with 3% of check ins. They wanted to more than double their quality conversations to 7% of check ins. By creating a clear goal and maintaining a laser-focus on one metric, the YMCA of Florida’s First Coast achieved dramatic improvement to 7,000 monthly in-person conversations across their organization!

Once goals are set, everyone at the organization needs to be very clear on when and how they will be measured. Setting attainable goals at the beginning gives a firm foundation for growth and expanded achievement plans. For example, for the first three months an organization will work to reach 5% of all check ins with a quality in-person conversation. Once that is reached, up it to 7%.

Assign Tasks.  Once you meet with the team to discuss overarching goals and define first steps, you must assign tasks. This is where each representative may consider involving other team mates. Break down your one measurable up-front goal into specific steps. If your goal, like the YMCA of Florida’s First Coast, is to have more in-person conversations and to monitor the quality of those conversations, you are going to need to establish the following processes:

  • Create a tool to establish a baseline (this could be as simple as an excel spreadsheet)
  • Train all member-facing staff to track their interactions
  • Set interaction goals per staff member and review the interactions and tally the results
  • Monitor those results

Once you have your tasks, assign them to your team as appropriate.

Rally the team. Get your team invested in the results and be sure to check in regularly to prevent or work through any roadblocks. Member engagement initiatives must be supported and encouraged from the top down. Senior leaders are responsible for setting the tone for the organization and defining goals with achievable expectations. Without that, engagement rarely makes it out of the leadership level. Other ways to rally the team include coaching for staff that are struggling with engagement goals and applauding staff when they meet or exceed goals.

Have you started engagement initiatives at your organization?  How did you assemble your team?  We’d love to hear your thoughts in the comments below.

Video: Adapt to Change

By | Engage, Engagement, Fitness, Industry, Leadership, Membership, Mission Delivery, Videos | No Comments

“To change lives, you have to adapt to change.”

That’s the premise of a new video from Daxko, out last week. Daxko is the largest provider of mission-critical software for YMCAs, JCCs, and other member-based health and wellness centers. The video talks about the changing health of communities, the changing ways community members connect, and how health and wellness organizations can stay ahead of the trend with processes and software dedicated to staying with current trends. Watch the video here:

“Community health is changing. Obesity and type 2 diabetes are on the rise. Daxko helps you promote healthy living to reverse this trend.

Demographics are changing. From millennials to boomers, Daxko helps you connect with members through social media, targeted email, and text notifications.

Technology is changing. It can be challenging to keep pace. Only Daxko provides the integrated software, predictive analytics, and expertise that allow you to stay ahead of the curve.

With Daxko it has never been a better time to join forces with the largest peer network of community wellness centers, Ys, and JCCs.”