Recently, Bloomberg Business published an article about innovative cycling company, Peloton. Peloton offers a unique cycling experience that combines a proprietary high-end spin bike with high-quality subscription-based virtual spin classes. This innovative formula has proven to be successful in reaching spin devotees that either don’t have the time or proximity to attend an indoor cycling studio. With just 1/3 the riders of spinning giant SoulCycle, Peloton already boasts 1/2 their profits.
When you add the success of Peloton with other virtual fitness solutions (Wello virtual training, and Daily Burn are a few options) that are on the market, virtual wellness is finding its footing and proving its value. Comprehensive virtual wellness has the power to offer heart pumping benefits as well as well-rounded wellness programs. In fact, Well + Good just named Intensive Fitness programs — i.e. those “which incorporate additional lifestyle elements such as nutrition and health coaching” — as one of the top wellness trends of 2016.
If your health and wellness organization doesn’t already have a comprehensive wellness offering and a way to connect with members in the virtual space, a virtual membership option is a great way to achieve both these goals. To capitalize on the popularity of high-end virtual classes and intensive wellness programs, your virtual offering should have the following:
A Broad Scope – To engage members and help them see the best results, a virtual offering should encompass all possible aspects of wellness. This would include videos, eating plans, nutritional information and as well as recipes and tracking capabilities.
Individualization – Members expect eating plans and workouts tailored to their level of fitness and a program will build and expand as their experience, strength, and motivation get stronger. A virtual offering should also offer a way for members to test their fitness level and track their results to keep them motivated and moving in the right direction.