Daxko CEO Dave Gray Will Serve on the Board of the YMCA of Greater Birmingham

By | Board, Events & Happenings, Industry, Leadership, Mission Delivery | No Comments

Daxko CEO David Gray recently joined the board of directors of the YMCA of Greater Birmingham. Gray has long been a supporter of the Y movement and Daxko software runs behind the scenes at many YMCAs across the country. He joins YMCA of Greater Birmingham CEO Stan Law on the board and Gray already serves on the board of the YMCA Blue Ridge Assembly in North Carolina.

“I am honored to serve on the board of directors of the YMCA of Greater Birmingham,” states Gray. “I am passionate about the work of the YMCA in our community, and I look forward to collaborating with Stan and his team, as well as other board members, to promote the Y values of youth development, healthy living, and social responsibility across the Birmingham area.”

The YMCA of Greater Birmingham is the Daxko “Hometown Y” and serves Jefferson and Shelby Counties in Alabama. Currently made up of 14 local branches that engage more than 60,000 men, women, and children in the Birmingham area.

The YMCA Blue Ridge Assembly is a 1,200 acre retreat and conference center located in the Black Mountains near Asheville, North Carolina. Blue Ridge Assembly has a long history of impacting lives through meetings, groups, and school programs.

Reach Underserved Areas with Community Meetups

By | Customer Experience, Engagement, Events & Happenings, Facilities, Industry, Marketing, Membership, Mission Delivery, Online, Programs | No Comments

Member-based health and wellness centers focus on making their communities stronger. However, doing so at physical locations has limitations. While the vast majority of American’s are committed to improving their health, 82% are not joining fitness facilities to do so (IHRSA 2014). Why? Perhaps locations are too far from work, home, or school; maybe they are self-conscious working out in front of others; or maybe they aren’t quite sure how to use the equipment and are intimidated to ask for help. Whatever the reason, you’re missing out on making a positive impact on the health of the majority of your community constituents.

What if you could flip the equation? Instead of expecting members to come to you, meeting members of your community where they are. Could you extend your mission of health and wellness to many more without having to invest in another expensive facility? Yes, you can and it’s simple — organize a community meetup. Here’s an example:

As the suburbs have continued to sprawl, your YMCA is now missing a key and growing area of your community with your closest location being 20 miles away. You could build a new facility, but that takes time and considerable funding. In the meantime, host a bootcamp in a local park every week. Your staff can bring along some weights, jump ropes, and mats, and lots of enthusiasm. Organizing community meetups and allowing community members to connect with each other and the Y in between sessions is quick and easy with a tool like Daxko Well. 

Is your center using community meetups to extend your mission and serve more? We’d love to hear how in the comments below.

Positively Inspired by NAYDO

By | Engagement, Events & Happenings, Fundraising, Industry, Mission Delivery, Organizational Health | No Comments

Believe it or not, another NAYDO Conference has come and gone. Over 1,600 attendees made it the most well attended conference yet and, dare we say, one of the most inspirational. Everyone there, including Team Daxko, left with a spark ignited within. Here’s what inspired us most:

Changing the Way We Think About Charity

We were proud to sponsor the Thursday General Session and Luncheon and inspired by the message that keynote speaker Dan Pallotta brought to the table. Dan showed us revolutionary new ways to think about charity to create a bigger impact in the movement. Looking for more ways to make an impact at your Y? See Dan’s Ted Talk.

Positively Influencing The Lives of Others

Sometimes it’s easy to forget that you have more influence than you think. When it comes members at your Y, there’s so much you can do to keep them engaged and connected to the mission. Remember, your influence does more than retain members. It changes lives.

Painting the Town Red with our Y Friends

When the conference sessions were over, 900+ folks dressed up in red and walked over to the World of Coca-Cola for the Paint the Town Red Party Friday night. Partygoers enjoyed Southern food, drinks, interactive exhibits, and a live band that had everyone dancing the night away. It was the perfect end to NAYDO 2015 and we have the photographic evidence to prove it.

Are you a Daxko customer looking to continue the conversations started at NAYDO? Join 300-400 other Daxko customers at Reach 2015 in Nashville, TN.

Engaging Donors Made Easier

By | Campaigns, Customer Experience, Daxko Engage, Engage, Engagement, Events & Happenings, Financial Development, Fundraising, Industry, Mission Delivery, Online | No Comments

The Member Engagement Index provides quick visibility into an unit’s current level of engagement. With the index we are able to predict how likely someone is to terminate their membership in the next 90 days. It has become an integral part of our Daxko Engage software and a defining feature of targeted engagement campaigns.

Since the release of the Member Engagement Index, we’ve had the intention of creating something similar for donors. After all, engagement is the key to contributions. Engaged members make better donors, and engaging people in communities provides great opportunities for new members, donors, participants, and volunteers. A majority of donors report they have received information about their favorite charity at least once and 40% report receiving information from email/newsletters more than a few times per year (“Nonprofit Donor Engagement Benchmark Study,” www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf, Fall 2012).

We are excited to be nearing the completion of a Donor Engagement Index. While the Donor Index uses similar attributes as the Engagement Index, the algorithm has reworked those factors to determine who is likeliest to donate in the next 6 months. However, the Donor Index will be visible on both current members, past members, and basically anyone created in Daxko Operations. You can now reach deeper into our database with more insight and highly targeted fundraising campaigns.

In May, we will be piloting our algorithm with a select group of organizations to refine it to the point that it stands the test of the diverse member data that we encounter across our customer base. As we refine the algorithm we will notice patterns that you would never be able to see unless you look at the data in such large quantities. One pattern we’ve noticed already is that the lowest givers tend to be member units aged 30-50 without kids on the account. We can speculate that these families either have children that don’t belong to their organization so they have not seen the value for their children, or they don’t have children at all and marketing materials aimed at families with children don’t resonate with them. Daxko Engage users can utilize Engage to find out exactly what these member units are interested in and send them a targeted message that can really connect them to the mission of the organization.