Following Up on Feedback

By | Customer Experience, Engagement, Industry | No Comments

This is the second in a series of posts about how we utilize customer feedback. Catch the first post, Our Customer Survey Philosophy, here.

It’s the new year! As I am sure you are at this time of year, we are goal setting. We want to be the Most Loved software partner in the health & fitness space and that isn’t just a 2017 goal it is our vision for the future…and we believe your feedback is a big part of what will help us achieve that goal.

Ever wonder what happens after you complete our survey?

As a follow up to my last blog post, I want to give you an update on our actions since our most recent request for your feedback on how we can get better at providing you and your organization. Our mission is to become the Most Loved and in order to do that, we must earn your trust and deliver exceptional experiences with every interaction you have with our team and our products.

We want to thank the 550+ people who took the time to share opinions and experiences with us. We learned a lot from the survey comments and we were able to find themes throughout the comments that helped us uncover actionable items.

Our team reached out to over 180 respondents to get more information on your comments in order to take appropriate actions. Here’s just a few of the outcomes you can expect from the feedback we received:

  1. Improved communication on our product road map including delivery timeframes
  2. Enhancements to our training offerings for all platforms
  3. Friday Free Consulting time for our CSI/SpectrumNG customers (and the same offer stands for our Daxko Operations customers as always!)
  4. Webinars showcasing product release enhancements and best practices
  5. Consistency in system performance and fast resolution to long term cases

This isn’t the end of the story. We will continue reaching out to more of you each quarter following our survey to ensure everyone has a chance to be heard. Of course, your input is welcome at any time outside of our quarterly surveys as well. My email is mharrison@daxko.com.

From Our Customers: Daxko Operations

By | Customer Experience, Industry, Online | No Comments

Recently, we had a chance to catch up with Daxko customers about their experiences and efficiencies gained with Daxko Operations:

“One of the benefits for me of working with Daxko Operations is Daxko’s experience with the Y and I can tell that they have taken the time to get to know us as an organization, to know our culture and to know our brand and they bring that into what they do.  I don’t feel like we have to conform to Daxko’s systems or operations but they have brought us a product that helps us serve our communities the way that we are serving them, without having to change how we work.” – Leeann Buttram, YMCA of Memphis & the Mid-South

“YMCA of San Francisco, we are approximately an 80-million-dollar organization spread over 3 counties, with 14 branches. Our branches vary from our Urban Services Branch which is a social services branch that is not a membership base and we have a resident camp, we have a conference center and then we have 10 member-based locations. Daxko Operations allows us to use the system the best way we need to for each location but still be able to operate as one enterprise. It allows us to communicate to our members whether they are in a grant after school program, learning enrichment program or the member that is checking into the presidio YMCA at 5am to go on the Spin Bike. It allows us to be able to connect with all of our members, however they want to be present for us.” – Rachel Pacheco, YMCA of San Francisco

“The simplicity. When we get new staff, a new front desk staff person, I feel like we can do a two-hour training with them and they’ve already got it. So, just the punch, click, the simplicity of the program itself is great.” – Kendra Augustine, Cleveland County Family YMCA

“The decision to go with Daxko and implementing Daxko Operations was easy. We knew we wanted to go with someone that was already doing everything and doing it well. It didn’t make sense to go with someone who said in a year we may do this. In two years we may do this. Daxko was already doing it. Daxko’s a forward thinking company and we appreciated that.” – Angela Wallace, YMCA of Memphis & the Mid-South

“We value the partnership and find lots of use cases to use all of the Daxko suite to help us fulfill our mission.” – Rachel Pacheco, YMCA of San Francisco

Daxko/CSI Software Ranks No. 1 In the Top 100 Again for 2016

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CSI Software has once again captured the top spot for software providers in the Top 100, dominating the competition for the ninth consecutive year. Club Industry magazine’s annual Top 100 Health Clubs list ranks each company by gross revenue and is the benchmark for vendor market penetration.

SpectrumNG, CSI’s flagship software platform, helps health and fitness facilities improve customer relationships, cut costs, and make more money. More companies on the Club Industry Top 100 use SpectrumNG than any other vendor software. Repeating its top ranking from last year, CSI put up even more impressive numbers in 2016.

CSI’s 39 percent market share for 2016 is more than the combined total of their next seven competitors. Also, the company’s 39 percent share represents its largest share to date, extending its Top 100 lead while continuing to show year-over-year share growth.

Along with the fitness centers CSI serves, the company aims to create a wellness environment where health, happiness and technology come together.

What Language does your Software Speak?

By | Customer Experience, Engagement, Industry, Membership, Mission Delivery | No Comments

mtenhakenThis is a guest post from Mark Ten Haken, Director of Information Systems for the Greater Green Bay YMCA. In this post, Mark shares his experiences when searching and selecting a new YMCA software provider. 

Guppy, SACC, AOA, MFA, Engagement, Retention, Termination, Renewal….what language is that? I bet if you show that list of terms and acronyms to somebody outside the Y, you get an entirely different set of answers than if you show them to Y staff. Yes, we at the Y speak our own language but does the software we use understand it?

When we started the process of selecting a software vendor, we developed an extensive list of functionality requirements. Can the software handle 2nd child discounts? What about 3rd party billing? Is there social media integration? Can we draft people other than the 1st and 15th of the month? Is there a simple way to print invoices? Will the software handle gift cards to our expectations? Is there a convenient way for people to join online? Can you divide your campaign into teams? Are there reports for this…are there reports for that? ….well, you get the idea. These things (and more) are all important things to consider when selecting a software vendor.

After you have put together your long list of functionality requirements. After you have developed the surveys you will distribute to staff to evaluate vendors. After you have crossed your ‘t’s and dotted your ‘i’s, there may be one final question that you should consider that may be the most important one of all; what software best speaks the Y language? At the surface this may seem insignificant or overly simplified, but after you give it some thought, the answer to the question in invaluable.

For a decade, we struggled with a piece of software that got lost in translation. What we considered a terminated membership meant something different in the software we were using. A renewal wasn’t really a renewal as we think of it. Retention was hard to measure when the system didn’t quite know how to treat a renewal or termination…an upgrade from an adult membership to a family membership? …whew!.. that really skewed the retention measurement. What about member engagement?…that might as well been Martian language to the software we were using because it didn’t understand the concept. How do we expect staff to be effective and efficient when they, and the software they are utilizing to better serve and engage members, speak two different languages?

We shouldn’t need translation between all the terms, concepts and measurements that are involved with the Y model and the software that serves us. We shouldn’t need a translator to accurately measure what the Y considers to be a terminated member, a membership renewal, or a retained member even if the member upgrades from adult to family. We shouldn’t need to compromise customer service because answers are hard to find. We shouldn’t need to bend and mold our way of doing things to fit into the confines of a piece of software that doesn’t speak our language.

We should expect our software to understand social media integration. We should expect our software to accurately measure year over year terminations and new member comparisons. We should expect the software that we use to understand MFA, SACC and AOA. We should expect our software to understand the need to quickly serve and provide answers to members either online or at our front desks. We certainly should expect our software to intimately understand and measure member engagement so we can better serve our members. We should expect our software to speak the Y language. Daxko speaks our language. What language does your software speak?