Growing your membership, program participants and donations isn’t easy for a member-based nonprofit, but South Hampton Roads has partnered with Daxko for over 15 years and achieved long-term growth and operational efficiency. Read their customer story with the Director of Operations Software for YMCA of South Hampton Roads, Clarissa Hoagland.
Daxko’s SpectrumNG club management software has long been attractive to health and wellness management organizations. To find out why SpectrumNG is so appealing to companies that manage multiple clubs, spas, campus rec centers and the like, we spoke with two such groups.
Florida International University (FIU) was looking for a software partner that could handle their growing campus recreation needs. “We are doubling in size,” says Charles Judkins, Director, Wellness & Recreation for FIU. “There is going to be a huge push for memberships and I knew we needed a good software system that could handle that.” Judkins reached out to Daxko because he’d worked with SpectrumNG campus recreation management at other facilities and knew it would be a good fit for the needs of FIU campus recreation.
FIU is home to 5 campuses in South Florida and is among the ten largest public universities in the United States. With that many students plus faculty and staff members, FIU needed a software management system for their campus recreation centers that would serve existing members and allow FIU to expand their membership offerings. In addition, FIU campus recreation is in the midst of a renovation that will create a much larger facility with the ability to serve more members.
Bigger, Better and More Connected
FIU has plans to expand offerings with the help of SpectrumNG. “I wanted to expand our membership offerings and under our current system, we couldn’t do that,” explains Judkins. Part of the expanded offerings will include different membership levels as well as extra add-ons like locker rentals. FIU plans to implement camp programming in the summer and other initiatives will be made possible with their implementation of Daxko’s SpectrumNG.
Judkins is excited about the online services offered with SpectrumNG. “Giving our students and patrons the ability to have an online account and allowing members to scan in from their phones is a big win for us.”
The Data Story
Funding for campus recreation facilities and programs at FIU is decided by the Student Government Association so the ability to run reports through their campus recreation management software is crucial. “I need that data to help me make the case for funding for facilities and programs. With SpectrumNG the data is easily available and staff has access to what they need.”
Looking Toward the Future
“I like how the software has evolved, especially as far as needs for campus recreation,” says Judkins. Judkins also points to the software’s flexibility and scalability as pluses for his organization. “If there are elements we don’t need we don’t have to use them with our setup,” he explains.
The first phase of the software implementation will be at their Modesto A. Maidique Campus with plans to expand once the first phase is complete. “I can’t wait until the second campus has SpectrumNG. The ease of memberships with multiple campuses will allow us to be more connected and open the flow of information between our recreation centers,” says Judkins.
Daxko is a proud sponsor of the NAYDO webinar series. Last month in the series, Lindsay Sage, VP of Marketing for the YMCA of Western Ontario, shared her talk, “Why the Y: Collecting and Sharing Impact Stories.”
We all know that nonprofit impact stories are important, just as they are important for any health and wellness organization. Still, some of us struggle to identify the right kinds of stories and once we’ve identified and collected those stories it can be another arduous undertaking to get those stories out to communities, members and other that need to hear them.
Sage offers advice on identifying the attributes in a great story.
- A great story is clear and simple. Attention spans are short and people are busy so make sure the story you want to tell can be boiled down into its most essential parts.
- A great story has impact and demonstrates results. Instead of offering stories about your organization (i.e.”our YMCA offers X programs and Y classes,”) make the story about your audience and focus on the results or outcomes.
- A great story is personal and emotional. Your story needs to resonate and generate a connection with your audience so make sure it’s relatable.
- A great story inspires action. Once you convey your story and the outcomes, make sure you include a call to action. Don’t leave your audience hanging; instead, make sure to tell them what you want them to do.
For even more advice on collecting and sharing impact stories, be sure to view the entire webinar below: