By | Campaigns, Engagement, Fundraising, Industry, Mission Delivery, Organizational Health | No Comments

With #GivingTuesday fast approaching, YMCAs, JCCs, and other nonprofits will be working to take advantage of the hype and reach out to their communities. Members are bombarded with messages about Black Friday and Cyber Monday, and many are tired of retailers constantly reinforcing the commercialization of the season and are ready to do a little something to give back.

#GivingTuesday this year will be on December 2nd, the Tuesday after Thanksgiving. It is a day of giving founded up by the 92Y and the United Nations Foundation to offer people a way to fit holiday giving into the official start of the holiday shopping season.

According to fundraising consultant, Lauren Flannigan, “I think [#GivingTuesday] is a great opportunity to bring awareness to the Y’s charitable mission, especially at a time when many Ys are launching their annual campaigns.”

Here are some resources that will help you take advantage of #GivingTuesday at your YMCA or JCC:

A recent blog post from the Foundation Center offers some tips and helpful resources to help you get ready for not just #GivingTuesday but all your fundraising efforts for the end of the year.

Be sure to check out the #GivingTuesday website for lots of free resources. The #GvingTuesday site also reminds nonprofits to make the Wednesday following #GivingTuesday, #ThankYouWednesday and follow up with as many of those wonderful donations as possible.

Use social media to “harness the awesome fundraising potential of #GivingTuesday,” says Kerri Karvetski on the Nonprofit Marketing Guide site. Karvetski also advises nonprofits to move quickly to get the word out about your organization’s participation in #GivingTuesday.

Making the Ask: Annual Campaign Insights

By | Campaigns, Fundraising, Industry, Organizational Health, Webcasts | No Comments

I recently had the pleasure of moderating NAYDO’s webinar: Let’s Make the Ask! A Practical Approach to Annual Campaign Solicitation. Andrew Powers, Director of Annual Giving at the YMCA of Greater Rochester, presented and filled the hour with countless insights, strategies, and practical tips for any development professional.

A few ideas that struck a chord with me:

  •  You should apply the major gift process to gifts of ANY size (Identification>Cultivation>Solicitation>Stewardship)
  •  Providing unforgettable experiences through engaging members everyday is cultivating future donors
  •  Annual campaign prospect lists don’t have to be limited to those that you think are extremely wealthy. It should include ANYONE you think is interested in supporting the mission of your organization
  •  Staff and volunteers soliciting gifts should be donors themselves. Making that ask as a “Please join me as a donor” carry more weight during the solicitation.

I encourage you to take a few minutes out of your day to watch the entire webcast. I promise you’ll learn something from Andrew’s powerful presentation to take your organization’s annual campaign to the next level!

Daxko is a proud sponsor of NAYDO’s webinar series. See a list of upcoming webinars here.

5 Tips to do Email RIGHT

By | Campaigns, Industry, Marketing | No Comments

While eMarketers are unable to control the decisions and changes within Gmail, we are in control of our email strategies. Here are some tips to make sure your emails won’t get stuck by spam filters and will stand the test of any email changes likely to come out in the near future:

  1. Review your content. Now is a great time to take a hard look at what you are sending. Make sure you have a good mix of marketing and valuable information to avoid getting transferred to the “promotions” folder by either Gmail or manually by your recipients. Or, even worse, be labeled “spam.” Creating quality content that appropriately fills a need for your members is ALWAYS a good rule to follow for eMarketers.
  2. Pay attention to stats. Keeping your pulse on your email statistics is always an important component of running successful email campaigns. During times of transition, whether internal or external, this information can tell you how changes are affecting your campaigns. At Daxko we spend time not just analyzing one campaign or month of emails at a time for our clients, but also benchmarking that information against averages. We look at email performance based on month-over-month as well as a 3 month average. Looking at average performance allows you to minimize any affect that one specific email might have had or other outside affects like holidays. With the Gmail inbox changes, I would recommend pulling out your Gmail addresses (if possible) and look at the statistics related to emails prior to and after the change. This analysis will allow you to specifically identify what affect, if any, the Gmail tabs have had.
  3. Be consistent! Be sure that your branding stays consistent on your communications. A big part of that is to ensure that your emails are always coming from the same email address.  Creating consistency with your sender address will educate your member on what to expect and what emails can be classified as coming from you. If you change the sender address and your member has designated your emails to appear in the “Primary” tab, Gmail may not know to file your emails into the appropriate tab and your recipient may miss them.
  4. Help your readers. After the Gmail changes, many large eCommerce sites sent emails to their mailing lists instructing them how to file their emails in the Primary tab. You may want to consider creating a similar email to deploy to your Gmail addresses.
  5. Create accounts. Consider creating bogus accounts with all the major email providers.  You can send test emails to these accounts and you can add them to your mailing list.  This will allow you first hand to see what emails are getting through and how appear in various sender accounts.

The email service provider changes that we are seeing are all about giving more control to the end user. The new Gmail tabs give the recipient the power to define which emails go where and how they view their inbox. In the end, content is king. If you are providing content that your recipients need and want to read then you are well positioned for future changes – whatever those changes may be.

Trends and Opportunities Survey 2013

By | Campaigns, Customer Experience, Downloads, Engagement, Facilities, Fundraising, Industry, Leadership, Marketing, Mission Delivery, Mobile, Online, Organizational Health, Programs, Trends Reports & Surveys | No Comments

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Download the PDF file .


About the Survey
Daxko conducted the Trends and Opportunities Survey from December 2012 to January 2013 in order to gather insights in the mission-based nonprofit market. This year we included YMCAs, JCCs, and other community centers in our survey. Responses were collected online.

Thank you to all who participated in this year’s survey. Your insights will help guide Daxko in developing solutions to meet your changing needs so that together we can positively impact your communities.

Respondent Detail
377 executives and professionals participated in the 2013 Trends and Opportunities Survey, representing 256 YMCAs, 17 Jewish Community Centers, and seven community centers. C-level executives comprised the majority of respondents, with 79% falling into the roles of CEO, CFO, or COO. Organizations of various sizes participated in the survey, with operating revenues ranging from less than $1,000,000 to greater than $30,000,000.