Engaging Donors Made Easier

By | Campaigns, Customer Experience, Daxko Engage, Engage, Engagement, Events & Happenings, Financial Development, Fundraising, Industry, Mission Delivery, Online | No Comments

The Member Engagement Index provides quick visibility into an unit’s current level of engagement. With the index we are able to predict how likely someone is to terminate their membership in the next 90 days. It has become an integral part of our Daxko Engage software and a defining feature of targeted engagement campaigns.

Since the release of the Member Engagement Index, we’ve had the intention of creating something similar for donors. After all, engagement is the key to contributions. Engaged members make better donors, and engaging people in communities provides great opportunities for new members, donors, participants, and volunteers. A majority of donors report they have received information about their favorite charity at least once and 40% report receiving information from email/newsletters more than a few times per year (“Nonprofit Donor Engagement Benchmark Study,” www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf, Fall 2012).

We are excited to be nearing the completion of a Donor Engagement Index. While the Donor Index uses similar attributes as the Engagement Index, the algorithm has reworked those factors to determine who is likeliest to donate in the next 6 months. However, the Donor Index will be visible on both current members, past members, and basically anyone created in Daxko Operations. You can now reach deeper into our database with more insight and highly targeted fundraising campaigns.

In May, we will be piloting our algorithm with a select group of organizations to refine it to the point that it stands the test of the diverse member data that we encounter across our customer base. As we refine the algorithm we will notice patterns that you would never be able to see unless you look at the data in such large quantities. One pattern we’ve noticed already is that the lowest givers tend to be member units aged 30-50 without kids on the account. We can speculate that these families either have children that don’t belong to their organization so they have not seen the value for their children, or they don’t have children at all and marketing materials aimed at families with children don’t resonate with them. Daxko Engage users can utilize Engage to find out exactly what these member units are interested in and send them a targeted message that can really connect them to the mission of the organization.

Igniting a Spark in Atlanta

By | Campaigns, Engagement, Events & Happenings, Fundraising, Industry, Mission Delivery, Uncategorized | No Comments

Daxko’s Headed to the 34th Annual NAYDO Conference

Next week, 30+ Daxko Team Members will travel to Atlanta for NAYDO 2015 – an annual, four-day conference that draws 1,500+ YMCA staff and volunteers from Canada, the United States, Mexico, and 20 other countries. If you’re also planning to attend, we know your schedule is already jam-packed with sessions, social events, and networking. We hope you’ll find time to connect with team Daxko while you’re there. Here are four ways you can meet us in Atlanta:

1. Visit Our Booth (#57-58) and Score Swag

Swing by our booth in the Marquis Ballroom foyer to pick up your FREE ticket to the “Paint the Town Red” party Friday night and enter for your chance to win one of two Apple Watch giveways! Come see us when you’re ready for a break. We’ll have lounge furniture for relaxing, treats for snacking, and fun Daxko swag to give away. Learn more.

2. Party with Us at “Paint the Town Red”

We’re proud to sponsor NAYDO’s big Friday night party – “Paint the Town Red!” Pick up your free ticket at our booth, wear something red, then walk over to the World of Coca-Cola Friday night at 7:00 to enjoy delicious Southern food, drinks, a cash bar, dancing, and a live band. We’ll also announce the winner of our Apple Watch giveaway, so you won’t want to miss this party! Learn more.

3. Ignite your Inspiration by Attending our Sessions

Thursday @ 12:00 p.m. – General Session & Luncheon Sponsored by Daxko

Thursday @ 2:15 p.m. – “Creating Fundraising Volunteers who are On Fire for the Cause

Thursday @ 3:45 p.m. – “Tap Into Membership to Fuel your Donor Pipeline

Friday @ 10:45 a.m. – “Engaging Millennials in the Y’s Cause

4. Get Social with Us

Be sure to follow @Daxko on Twitter and like us on Facebook so we can keep you posted with updates, drawing winners, conference photos, and more.

 

7 Tips for Strengthening Your Donor Relations Architecture

By | Campaigns, Engagement, Fundraising, Industry, Mission Delivery, Organizational Health, Webcasts | No Comments

Daxko is a proud sponsor of the NAYDO webinar series. We have learned so much from all the amazing presenters we have featured and we want to share some of the tips and tricks we have learned along the way. A webinar that really highlighted the importance of strategic work with donors is our two-part webinar series on “Donor Relations Architecture” with Lynne Wester, Director of Alumni Programs and Engagement at University of North Carolina at Charlotte. Wester shared several excellent tips and strategies for improving donor relations, and I want to share seven that stuck with me:

1. Tap Into Monthly Donors

The typical one-time online gift is around $62, and the typical monthly donor donation is around $19 per month (that’s $228 per year). Monthly donors give more, are more loyal, and are more engaged.

2. Communicate with Donors Using the Method in Which They Give

If a donor makes a gift online, send them a digital receipt (instead of mailing paper receipt).

3. Receipts and Acknowledgements – Know the Difference

A receipt (transaction-related) and an acknowledgement are two completely different things. One is for accountability and the other is for building relationships.

4. Give Your Receipts a Makeover

Make sure you put some thought into the design of your receipts. People save their receipts for a long time, so make sure yours look snappy!

5. Have a Gift Acceptance Policy in Place

Having a gift acceptance policy will protect the donor and organization. Don’t let a good gift go bad due to a lack of an agreement.

6. Don’t Be Tacky

Never include a gift amount or ask for another gift in a thank you. Make sure your thank yous are thank yous and your asks are asks – never combine the two.

7. Tell Donors How Their Gift is Making a Difference

Sometimes sharing a story about the impact a gift has made on your organization is the best thanks you can give.

If you missed this webinar, or want a refresher, you can watch the entire webcast. Ready for more strategies? Plus, you can catch up with Lynne Wester, and Daxko, at the NAYDO 2015 Conference.

Daxko is a proud sponsor of NAYDO’s webinar series. See a list of upcoming webinars here.

#GivingTuesday

By | Campaigns, Engagement, Fundraising, Industry, Mission Delivery, Organizational Health | No Comments

With #GivingTuesday fast approaching, YMCAs, JCCs, and other nonprofits will be working to take advantage of the hype and reach out to their communities. Members are bombarded with messages about Black Friday and Cyber Monday, and many are tired of retailers constantly reinforcing the commercialization of the season and are ready to do a little something to give back.

#GivingTuesday this year will be on December 2nd, the Tuesday after Thanksgiving. It is a day of giving founded up by the 92Y and the United Nations Foundation to offer people a way to fit holiday giving into the official start of the holiday shopping season.

According to fundraising consultant, Lauren Flannigan, “I think [#GivingTuesday] is a great opportunity to bring awareness to the Y’s charitable mission, especially at a time when many Ys are launching their annual campaigns.”

Here are some resources that will help you take advantage of #GivingTuesday at your YMCA or JCC:

A recent blog post from the Foundation Center offers some tips and helpful resources to help you get ready for not just #GivingTuesday but all your fundraising efforts for the end of the year.

Be sure to check out the #GivingTuesday website for lots of free resources. The #GvingTuesday site also reminds nonprofits to make the Wednesday following #GivingTuesday, #ThankYouWednesday and follow up with as many of those wonderful donations as possible.

Use social media to “harness the awesome fundraising potential of #GivingTuesday,” says Kerri Karvetski on the Nonprofit Marketing Guide site. Karvetski also advises nonprofits to move quickly to get the word out about your organization’s participation in #GivingTuesday.