The Blueprint Podcast with David Lamb: Dave Gray Episode

By | Board, Events & Happenings, Industry, Leadership, Organizational Health | No Comments

Recently, Daxko CEO, Dave Gray, spoke with David Lamb on his Blueprint Podcast. In each episode of the podcast, Lamb speaks with business leaders in and around Birmingham to bring listeners local success stories.

When asked about how he got into start-ups, Dave talks about his early career in Chicago and then in Atlanta, working for a Silicon Valley-based company. He talks about tough times weathering the Dotcom crash and then soon after, being acquired. Gray says that even though all those times were rough, he decided that he always wanted to stay involved with growth-oriented companies.

“I decided that I never want to work for a ‘normal’ company again,” says Gray.

He goes on to explain what appealed and still appeals to him about that atmosphere, “I like the pace and the amount of change that happened. I found that to be intellectually challenging and I found it to be just invigorating and so I thought, ‘I’m going to keep doing early-stage stuff.’ Now I’ve been working in the same place for almost 15 years and I wouldn’t categorize what we’re doing as early stage but it certainly is growth-oriented and change-oriented and I just tend to like that. ”

When asked about his early work experience and what that instilled in him, Gray is quick to go back even further than his professional career. “I worked a full time job in college for the last couple of years I was there and I was working 40-hours a week or more and I was taking a full course load and we were doing a lot of project work and I was playing intramural sports and hanging out with my friends and I think I learned how to manage time…or not sleep much, maybe a combination of the two and so I think some of those early experiences were really more about work ethic.”

“The experience I had with that Silicon Valley startup was really more about product and market positioning.  I am an observer and watching…the CEO and the decisions he was making and when the times got rough and listening to his explanations and really taking the blame for why things turned out the way they did. It was an interesting thing to observe a leader going through that….How would I handle that if I was in the same position? Or, How would I try to avoid being in that position in the future? I think those things primed me to be ready to prepare to experience those kinds of things.”

If you’re curious about inception of Daxko or leaders that inspire Gray, those topics and more are covered in the full podcast:

Why Engaging Your Members Matters

By | Engage, Engagement, Industry, Marketing, Membership | No Comments

Think about your organization and all the “things” that comprise it. Where did your mind first take you? The facility? Program offerings? Staff? Your cause? All of those “things” point back to two greater purposes – members and community. We wouldn’t exist without them.

Your members provide consistent support, volunteerism, donations and a sense of community unlike any other. Your function is to develop those members from casually associating themselves with a facility to connecting with a community. Then, develop those members into individuals who are committed to your organization’s cause.

This purpose is clear for a non-profit community organization, but the ideology is certainly applicable to other organizations as well. One of your focal points is retention – something that proves difficult in a world crowded with shiny, trendy, new offerings that you must constantly compete with. Members might be attracted to unique offerings, but they will stay if they feel connected with other members, trainers, or staff. Developing your community to be a supportive network that provides accountability will ensure a higher retention rate and a far more satisfied member.

There are two measures for engagement:

  1. Retention – improving your relationships with your members and connecting them to opportunities that they are interested in will decrease the rate at which you see memberships turn over. In a case study performed by our team (the Daxko Engagement Solutions Team), we found that organizations saw a 3-5% increase in retention year over year if they did the following:
    • Establish a new member orientation and develop a new member engagement initiative
    • All staff log 3-5 in person conversations each day in a tracking software
    • Communicate staff successes and coach underperformers
  2. Social Impact – engaging your members is incredibly important to accomplishing the mission of your organization, whether that mission is to make an impact through social programs OR to foster a healthy community and make a profit while doing it.
    • While retention is primarily focused on numbers, social impact focuses more on the stories that you will create when your members have an exceptional experience.

All the “things” that make up your organization are important. But what’s more important are the people and the relationships those people build with others.

 

Emily V. is a proud dog mom, and Netflix connoisseur, and lives on Daxko’s Engagement Solutions Team.

Success Story: YMCA of South Hampton Roads Grows with Daxko

By | Customer Experience, Industry, Marketing, Membership, Mission Delivery, Organizational Health | No Comments

Growing your membership, program participants and donations isn’t easy for a member-based nonprofit, but South Hampton Roads has partnered with Daxko for over 15 years and achieved long-term growth and operational efficiency. Read their customer story with the Director of Operations Software for YMCA of South Hampton Roads, Clarissa Hoagland.

Download the PDF file .