Growing your membership, program participants and donations isn’t easy for a member-based nonprofit, but South Hampton Roads has partnered with Daxko for over 15 years and achieved long-term growth and operational efficiency. Read their customer story with the Director of Operations Software for YMCA of South Hampton Roads, Clarissa Hoagland.
Daxko’s SpectrumNG club management software has long been attractive to health and wellness management organizations. To find out why SpectrumNG is so appealing to companies that manage multiple clubs, spas, campus rec centers and the like, we spoke with two such groups.
Daxko’s Constance Miller and Delphine Carter recently re-presented their popular NAYDO 2017 session, Utilizing Data Insights to Drive Member Engagement & Donations. Miller is a Senior Data Strategist with Daxko and leads the Daxko Data Analytics team. Carter is a Senior Product Manager with 6 years of experience working directly with health & wellness organizations to drive member engagement and other initiatives. There is so much great content in this session but I wanted to touch a few points that resonated:
According to Giving USA, 2015 was the most giving year ever for Human Services organizations (like the YMCA or JCC). In addition, the amount per donor went up and contributions received per organization went up. However, donor retention and repeat gift size all went down. Per Daxko YMCA-specific data, the average gift dropped in 2016. Later in the webcast, Miller shared that less than 7% of Y members will ever donate. Of those 7%, 42% repeat their donation.
Second, Carter really drives home the importance of helping staff and members understand the greater mission of the organization. She asks webinar participants to think through the promise to members and how your organization can deliver on those promises. She also talked about the importance of sharing mission and success stories throughout an association, including facility, website and even through things like classes and programs.
To improve member and donor engagement, Carter shares that using “single identifiable beneficiaries” of donations is more effective than sharing just statistics. “Giving is ultimately an action of the heart, not the head,” Carter explains. Work to get those stories from beneficiaries and also to make sure staff and volunteers are equipped with those stories when approaching potential donors. Carter shared an effective ad campaign from a YMCA that used members voices to share their personal stories, including why they joined and how the Y impacted their lives.
View the webcast in full to get more details about the points above as well as the data that will help you understand why member engagement is so important for giving:
Ransomware attacks like WannaCry/WannaCrypt have dominated recent headlines and caused significant disruption to businesses worldwide. As Daxko’s Chief Security Officer, I’d like to put your mind at ease by assuring you that we have not be affected by these attacks and your data continues to be safe with us. Our Technical Operations team has already applied safeguards and appropriate patches to our production servers as well as our internal servers and workstations.
More generally, we have implemented sophisticated security measures and stringent policies to protect your data from any outside intruders. Some specific measures we take include:
- Multi-tier data security architecture with Layer 7 Firewalls
- Intrusion Detection System (IDS) providing 24/7/365 monitoring and alert escalation
- Multi-vector, multi-site transactional monitoring
- Dedicated onsite security teams at each data center providing 24/7/365 support
- Incident management & escalation plans to quickly resolve any issues
In addition to what we are doing to keep your data safe with us, I highly recommend you take appropriate measures to ensure the IT equipment you manage is protected as well (employee desktops, laptops, servers, etc). You may find this article to be a helpful resource in your efforts to keep your IT assets safe and secure.
If you have any questions or need any additional information, please don’t hesitate to reach out to our team.
Matt Cowell is the SVP of Software Products, CSO for Daxko.