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Your Members’ Mobile Mindset

By | Daxko Mobile App, Engagement, Industry, Marketing, Mobile | No Comments

Whether using mobile tablets in their facility operations or staying connected to their constituents on the go, mobile is top of mind for many YMCAs, JCCs, and community centers.

In our 2014 Trends & Opportunities Survey, we learned that:

  • 34% of YMCAs, JCCs, and community centers offer a mobile application to their their members, which is + 42% from the year prior
  • An additional 32% of organizations are considering offering one in the near future
  • However, only 20% of associations we survey are using tables in their day to day operations
  • Of those, utilizing tablets in child care operations and on the wellness floor are the most popular applications

Need more proof that mobile will only become more important? I recently came across a great infographic from webdam.com that hammers home the importance of not ignoring mobile from a marketing and engagement standpoint.

For instance, there are 224 million monthly mobile app users in the US and 85% percent of them would prefer to use an app over a mobile website.  See below for more statistics driving the future of mobile marketing.

Not sure where to start or need help catching up? Daxko Mobile is an easy way to connect with your members on the move.

Lisa is Daxko’s Director of Go-to-Market Strategy and shares the value of partnering with Daxko to organizations far and wide. She spends her free time trying to keep up with two year old son, serving on the board of the Greater Birmingham Humane Society, and whipping up new culinary creations.

Source: webdam.com