Putting the ‘Engage’ in Engagement

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What is engagement really? It’s hard to disagree with its importance, but it’s even harder to define. You know it when you feel it.

At Daxko, we take engagement seriously. For our team members, engagement is about enthusiasm, fulfillment, and feeling connected to our culture. Engagement is about building relationships through experiences.

You could say the same about our product, Daxko Engage. Daxko Engage is where Daxko’s commitment to providing mission-critical solutions intersects with our promise of creating Exceptional Experiences. We cannot talk about Daxko Engage without talking about doing engagement. Think about it this way: while engagement is a noun, Engage is a verb.

Daxko Engage is a relationship management platform – the industry term is CRM (customer relationship management), but there’s more to it than that. Engage is your association’s marketing hub and communication engine. It’s where you track relationship growth, and it’s where your data becomes meaningful and actionable. Using Daxko Engage makes being an engagement wizard easy.

How? Here’s a sampling of verbs Engage makes possible:

  • SEE who’s checking in. At a glance, you’re equipped with key information about your members. Now go connect with them.
  • LOG notes from meaningful conversations. Each interaction needs to build the relationship. Every 2 interactions your staff has with members results in one extra facility visit1.
  • SEGMENT your membership base for targeted marketing. Know who you’re communicating with, and know you’re staying relevant.
  • CREATE engagement initiatives that streamline your day-to-day. Work smarter, not harder.
  • PREDICT the future. The Daxko Engagement Index, our algorithm made up dozens of data points, gives you a glimpse into how likely a member is to stick around. From here, you can make initiatives to do something about it.
  • DESIGN best-in-class, mobile-optimized emails. These days, 72% of your members prefer to hear from you through email2, and 55% of emails are now opened on a mobile device3.
  • ASSIGN tasks to your team and make hospitality and member satisfaction everyone’s job.
  • TRACK how you’re measuring up against retention and engagement goals and celebrate your successes. As we like to say: what gets measured gets remembered; what gets measured gets improved. 
  • CHANGE your culture. What’s the story you want members to know? How are they part of it? How will you change their lives? 

At Daxko, we believe that our customers are committed to engaging their communities and that they have the ability to build a culture of engagement with the right tools. We promise to do our part by empowering & educating our customers through relationship-driven experiences. Nothing fires us up more than seeing engagement in action.

1http://www.ihrsa.org/blog/2017/1/24/15-surprising-facts-about-health-club-member-retention.html

2https://www.marketingsherpa.com/article/case-study/customer-communication-by-channel

3 http://www.emailmonday.com/mobile-email-usage-statistics


Charlie P., Engagement Solutions Team Lead at Daxko, wakes up early for a good long run, a good book, or just because.

A Designer’s Perspective: Top Tools & Resources

By | Culture, Free Career Advice, Grow Your Career, Professional Development, Rewarding Careers, Talent, Technology | No Comments

When I think about cool tech and design resources, so many options pop into my head. As a user experience designer always looking to learn something new, I have to say that there is an ocean of books, blogs, design tools, and inspirational sites out there that can help you grow personally and professionally. If you are curious, passionate about design, and eager to learn, we have already something in common.

Productivity, design thinking, behavioral change, and innovation, are a few areas of focus that have shaped the person and designer I am today. Below is a selection of tools and resources to help people like you and me:

Books:

  • Change by Design – An introduction to design thinking and how to drive innovation in organizations.

A little bit of everything:

  • Einstein window – Identify which is your most productive time in the day and get the most out of it.
  • Bullet Journal – A straightforward and productive way to design your to-do list.
  • Toastmasters – Improve public speaking and leadership skills while meeting new people.
  • Leadercast – Leadership event to get inspired and learn from top leaders in the world.
  • Pomodoro technique – The best productivity tool that helps you prioritize and time yourself.

Community:

  • AIGA (The American Institute of Graphic Arts) – Excellent professional organization for design, especially around graphic design.
  • IXDA – Interaction Design Association
  • Code for America – If you are interested in civic projects, open data and, helping your community, I highly recommend finding the Brigade chapter in your state.

Trend, news and, inspiration:

  • Website Awards – Recognized web designers and agencies in the world.

Webinars, blogs, and podcasts:

  • Mural.com blog – Mural is an awesome tool for remote collaboration and documentation. They also have really good webinars.
  • UserTesting.com – Test your designs and sites with this tool. They also provide webinars with top leaders.

Prototyping tools:

  • Balsamiq – Create quick mock ups, and wireframes
  • Invision – Build web and mobile prototypes to share and to gather user feedback.
  • Axure – Create highly interactive prototypes.

Design resources:

  • Codepen – Front-end inspiration
  • Usability Hub – Use this free service to get quick user feedback

I hope you find these tools useful, regardless of whether or not you are growing a design career or a career in another field. Do you have other exciting tools and resources? I am always looking for new things to try.


Erika B. is a multidisciplinary designer, thinker, researcher and strategist from Caracas, Venezuela. She is an alumni of Savannah College of Art and Design where she studied Industrial Design and Service Design. She works at Daxko as an Interaction Designer and during her free time, works as a community organizer at Code for Birmingham.

A Recap of Kids Code-A-Thon

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This month TechBirmingham presented their Kids Code-A-Thon at Daxko! Over 60 local children attended, eager to team up and create an app that would positively affect Birmingham.

Let me start by saying this: I work in Services. I know very little about coding… but [spoiler alert] by the end of the day, I moved from the Hospitality Team to leading a team of brilliant kids with the coolest app in the building.

Trent and Adam (of Airship) kicked things off by leading a brainstorm with the kids to come up with app ideas that would benefit Birmingham. Here are a few of my favorites:img_0766-jpg

After splitting up, each team selected ideas from the brainstorm to develop and later present to a panel of judges. At this point, I was still on the Hospitality Team, so I was walking around to see if the kids (or volunteers) needed anything and scoped out what everyone was working on.

One team was working on a pet translator. Another worked on a volunteer crowdsource. Yet another was working on a “BirminghamGo” app. My favorite, though, was a team working on a Birmingham Scavenger Hunt. In the app, the user had to go to each landmark in Birmingham to answer a trivia question. When the user answered the question correctly, they would acquire an item needed to save the princess from “Blazer,” the UAB dragon, at Vulcan.

Just before lunch, one of the volunteers had to leave, and I was asked to step in and work with the Birmingham Scavenger Hunt team (aka Team Awesome). SCORE. We got right to it. They had already decided on landmarks and characters, and although the team was swiftly building the app, their difficulty was in telling the story and coming up with a plan – something I am good at. I absolutely loved helping them discover how to tell their story, what types of imagery to use, and coaching them in how to present their app to our panel of judges.

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They were having fun, I swear.

Prior to judging, a couple of very special people joined us…

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The kids (and adults) were enthralled to see the Stormtroopers! They lined up to have their pictures made and get autographs.

At the end of the day, Team Awesome won second place and were begging for some extra time to finish building out their app and implement it.

I’m so grateful that Daxko is invested in future generations of coders and geniuses and that my teammates would show up to work on a Saturday – some in full Stormtrooper gear – to make an impact in our community.

Congrats to TechBirmingham for a very successful event!


Emily V. is a proud dog mom, and Netflix connoisseur, and lives on Daxko’s Engagement Solutions Team.

How to Impact Your Community in Just One Hour

By | Community, Culture, Healthy Stuff, Talent, Technology | No Comments

Throughout last week, several members of the Daxko Software Engineering team visited five different schools in the Birmingham area to teach an Hour of Code. Code.org organizes this campaign annually to teach students about computer science. The concept is simple – spend one hour doing a fun, engaging activity that educates kids on coding. The Daxko team used several methods to teach kids about how code affects many of their daily activities, including Scratch, a BB-8 robot, and Minecraft.

Hour of Code isn’t only fun for the kids – it is genuinely fun and rewarding for Daxko team members as well.

Daniel V. is a QA Engineer at Daxko, and he enjoyed seeing the kids “genuinely interested in code and excited about technology.” He continues, “Kids are growing up in a time when technology touches all parts of life, so they seem extremely interested in learning how it gets put into motion. Before working at Daxko, I didn’t have much exposure to computer science. I was inspired to help my own children learn about it through my involvement with Hour of Code this year. I hope to be involved in Hour of Code in the future as well.”

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Napo M. facilitating for a classroom full of students

 

Shaun S. is a Software Engineer and has been with Daxko for several months. He says, “I had a great time playing coding games with the students using a BB-8 Sphero robot. We played magic 8-ball together and then programmed the robot to drive around, gesture, and say things to the kiddos. Every class asked me where they could get their own Sphero to program. The Elves will be busy making BB-8 Spheros this year!”

Shaun happened to teach his Hour of Code at the school where his wife Haley is a librarian. She added, “All my kids really loved the Hour of Code presentation! It was such a big hit that Brookville Elementary is buying its own Sphero!”

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Nick M. and Butch M. discussing how code is like Legos

 

Butch M., Daxko’s QA Team Lead pictured above, says, “Seeing kids’ faces light up once they realize they can code is a great feeling. The kids we had the opportunity to share our time with is the next generation. It was great introducing the younger kids to some basic programming concepts and giving the older kids some resources they can use to get started coding. Minecraft + Python Scripting = Kids’ Minds Blown!”

Kelly M. is a QA Engineer at Daxko, and this was her first year to participate in Hour of Code. She enjoyed it, saying, “It was incredibly exciting and inspiring to see so many young girls and boys announce their tech dreams during our brainstorming session. All the kids were very motivated to finish their projects and problem-solve their way through code issues. If the future of technology is in their hands, we’ll be okay!”

The Hour of Code is an easy way to impact your community. The Daxko team will definitely be participating again in the future, and we encourage you to do the same. Get started here! Let’s do our part in paving the way for the Software and QA Engineers of the future.