Putting the ‘Engage’ in Engagement

By | Culture, Rewarding Careers, Technology | No Comments

What is engagement really? It’s hard to disagree with its importance, but it’s even harder to define. You know it when you feel it.

At Daxko, we take engagement seriously. For our team members, engagement is about enthusiasm, fulfillment, and feeling connected to our culture. Engagement is about building relationships through experiences.

You could say the same about our product, Daxko Engage. Daxko Engage is where Daxko’s commitment to providing mission-critical solutions intersects with our promise of creating Exceptional Experiences. We cannot talk about Daxko Engage without talking about doing engagement. Think about it this way: while engagement is a noun, Engage is a verb.

Daxko Engage is a relationship management platform – the industry term is CRM (customer relationship management), but there’s more to it than that. Engage is your association’s marketing hub and communication engine. It’s where you track relationship growth, and it’s where your data becomes meaningful and actionable. Using Daxko Engage makes being an engagement wizard easy.

How? Here’s a sampling of verbs Engage makes possible:

  • SEE who’s checking in. At a glance, you’re equipped with key information about your members. Now go connect with them.
  • LOG notes from meaningful conversations. Each interaction needs to build the relationship. Every 2 interactions your staff has with members results in one extra facility visit1.
  • SEGMENT your membership base for targeted marketing. Know who you’re communicating with, and know you’re staying relevant.
  • CREATE engagement initiatives that streamline your day-to-day. Work smarter, not harder.
  • PREDICT the future. The Daxko Engagement Index, our algorithm made up dozens of data points, gives you a glimpse into how likely a member is to stick around. From here, you can make initiatives to do something about it.
  • DESIGN best-in-class, mobile-optimized emails. These days, 72% of your members prefer to hear from you through email2, and 55% of emails are now opened on a mobile device3.
  • ASSIGN tasks to your team and make hospitality and member satisfaction everyone’s job.
  • TRACK how you’re measuring up against retention and engagement goals and celebrate your successes. As we like to say: what gets measured gets remembered; what gets measured gets improved. 
  • CHANGE your culture. What’s the story you want members to know? How are they part of it? How will you change their lives? 

At Daxko, we believe that our customers are committed to engaging their communities and that they have the ability to build a culture of engagement with the right tools. We promise to do our part by empowering & educating our customers through relationship-driven experiences. Nothing fires us up more than seeing engagement in action.

1http://www.ihrsa.org/blog/2017/1/24/15-surprising-facts-about-health-club-member-retention.html

2https://www.marketingsherpa.com/article/case-study/customer-communication-by-channel

3 http://www.emailmonday.com/mobile-email-usage-statistics


Charlie P., Engagement Solutions Team Lead at Daxko, wakes up early for a good long run, a good book, or just because.

What’s it like on the Daxko Customer Success Team?

By | Culture, Grow Your Career, Healthy Stuff, Life at Daxko, Rewarding Careers, Talent, Team Member Spotlight | No Comments

You hear the words “rewarding career” at Daxko a lot. In fact, providing team members with rewarding careers is part of our mission. In this video, I share an insider’s look at my personal career growth and the Customer Success Team.


Crystal S. is a Customer Success Team Lead who loves the hustle, her dog, and America.

Interested in working with Crystal? Check out our opening for Customer Success Advocate.

A Designer’s Perspective: Top Tools & Resources

By | Culture, Free Career Advice, Grow Your Career, Professional Development, Rewarding Careers, Talent, Technology | No Comments

When I think about cool tech and design resources, so many options pop into my head. As a user experience designer always looking to learn something new, I have to say that there is an ocean of books, blogs, design tools, and inspirational sites out there that can help you grow personally and professionally. If you are curious, passionate about design, and eager to learn, we have already something in common.

Productivity, design thinking, behavioral change, and innovation, are a few areas of focus that have shaped the person and designer I am today. Below is a selection of tools and resources to help people like you and me:

Books:

  • Change by Design – An introduction to design thinking and how to drive innovation in organizations.

A little bit of everything:

  • Einstein window – Identify which is your most productive time in the day and get the most out of it.
  • Bullet Journal – A straightforward and productive way to design your to-do list.
  • Toastmasters – Improve public speaking and leadership skills while meeting new people.
  • Leadercast – Leadership event to get inspired and learn from top leaders in the world.
  • Pomodoro technique – The best productivity tool that helps you prioritize and time yourself.

Community:

  • AIGA (The American Institute of Graphic Arts) – Excellent professional organization for design, especially around graphic design.
  • IXDA – Interaction Design Association
  • Code for America – If you are interested in civic projects, open data and, helping your community, I highly recommend finding the Brigade chapter in your state.

Trend, news and, inspiration:

  • Website Awards – Recognized web designers and agencies in the world.

Webinars, blogs, and podcasts:

  • Mural.com blog – Mural is an awesome tool for remote collaboration and documentation. They also have really good webinars.
  • UserTesting.com – Test your designs and sites with this tool. They also provide webinars with top leaders.

Prototyping tools:

  • Balsamiq – Create quick mock ups, and wireframes
  • Invision – Build web and mobile prototypes to share and to gather user feedback.
  • Axure – Create highly interactive prototypes.

Design resources:

  • Codepen – Front-end inspiration
  • Usability Hub – Use this free service to get quick user feedback

I hope you find these tools useful, regardless of whether or not you are growing a design career or a career in another field. Do you have other exciting tools and resources? I am always looking for new things to try.


Erika B. is a multidisciplinary designer, thinker, researcher and strategist from Caracas, Venezuela. She is an alumni of Savannah College of Art and Design where she studied Industrial Design and Service Design. She works at Daxko as an Interaction Designer and during her free time, works as a community organizer at Code for Birmingham.

Change Your Sound

By | Culture, Healthy Stuff, Professional Development, Rewarding Careers | One Comment

I recently went to Las Vegas with my fellow trainers, Kelly and Jill, for Professional Development. We attended the ATD training certificate program. There were several ATD sessions going on, so many of the rooms in Caesar’s Palace were full of people doing professional development. It was very cool to see so many people learning and furthering their careers.

For the training certificate program, we spent two days learning various training techniques from our instructor, Sardek (also known as Dr. Love, since that’s his last name). We spent a good part of the sessions doing group work, so I met lots of new people, including folks who work for Zappos and Hulu. On the third day, we actually had to give a presentation to our small group and they (as fellow trainers) gave us tips on our presentation techniques.

I learned many new ideas from the way Sardek facilitated our training and was able to think from different perspectives based on the feedback that my small group gave me. I was also able to build professional relationships and network with the new people I met, and we are all supposed to email one another at the end of March to talk about the ideas from the trainings that we’ve incorporated into our trainings.

The ATD conference taught me that pushing the envelope is important to making training unique to each attendee… which reminds me of something else – The Beatles (you know I have to put some pop culture knowledge into my blog posts!)

During our first night in Las Vegas, we went to see The Beatles: Love, a Cirque de Soleil show. If you’ve never seen it and you love The Beatles, please do yourself a favor and go see it. If you’re curious, here’s a snippet of some of the magic packed into an hour and a half of showtime.

I told Kelly and Jill that I would probably cry at some point during the show, because The Beatles are my favorite band and have been a longstanding love of mine. Abbey Road is my favorite album of all time and the first record I got on vinyl. Octopus’s Garden is my alarm song that wakes me up every morning. I’ve known the words to Hey Jude for as long as I can remember. Twist and Shout is in one of my favorite scenes of my favorite movie, Ferris Bueller’s Day Off (see THAT blog post here).

As you’ve probably guessed by now, The Beatles are a huge part of my life. I know every song. When Paul McCartney (my personal favorite Beatle) sang Hey Jude at the London Olympics and the camera panned out to show the ENTIRE WORLD singing along with him…that’s all you need to know about the legacy that The Beatles left in their wake.

And that’s the word I’m hinging this post on – legacy. In your professional life, you have amazing opportunities to create a legacy for yourself. Legacy defines the mark that you make on your company, your team, even in just the work that you do.

When we think about The Beatles, we think about a band that changed musical history. These floppy haired boys from Liverpool sang songs about wanting to hold your hand, and everyone went wild for it. The Beatles were a phenomenon. They changed music. But, an important thing to remember – The Beatles changed THEIR music. I could find someone reading this post right now and ask them what Beatles album they prefer, and that will tell me everything I need to know. Some people want to hang on to the Twist and Shout era, some people flow along with The Beatles, no matter the sound. But what we can learn from The Beatles and their legacy (there’s that word again) is that they changed their sound. They weren’t afraid to take risks (and probably take a little more than risks, judging by the song I Am the Walrus).

The times changed. They 60s melted away from A-line dresses and perfectly coiffed hair into peace signs and bell bottoms. The Beatles changed.

We can’t be afraid to push the envelope and to change. Often times, I am guilty of wanting to stick with what is working, because I know that’s getting the job done… but what if I could get the job done better, by doing something a little differently? Circle back to what I mentioned above – I learned so many new training techniques at the conference I attended, and I know they are going to help me do my job better. Sometimes, that little difference is all it takes to both change your sound and cement your legacy.


Deeanna S. is a Software Trainer, cat mom, and Tudor history buff who loves the outdoors.