Spring 2017 Impact Day

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I’ve been a Daxko team member for over four years now, and one of my favorite things about our company is Impact Day, hands-down. It’s a way for us to give back to our communities and to bond with our fellow team members. I led a group of 10 team members at the Greater Birmingham Humane Society, an organization that is very near and dear to my heart. I have two rescue dogs, and I volunteer at the GBHS in my spare time. My group spent the day socializing, walking, and bathing dogs. I can’t think of a better way to volunteer my time! It’s so rewarding to do work that I love on a daily basis for a company that I truly believe in, and also take time to give back to my community.

Check out this video to see snippets from our Spring Impact Day:

Putting the ‘Engage’ in Engagement

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What is engagement really? It’s hard to disagree with its importance, but it’s even harder to define. You know it when you feel it.

At Daxko, we take engagement seriously. For our team members, engagement is about enthusiasm, fulfillment, and feeling connected to our culture. Engagement is about building relationships through experiences.

You could say the same about our product, Daxko Engage. Daxko Engage is where Daxko’s commitment to providing mission-critical solutions intersects with our promise of creating Exceptional Experiences. We cannot talk about Daxko Engage without talking about doing engagement. Think about it this way: while engagement is a noun, Engage is a verb.

Daxko Engage is a relationship management platform – the industry term is CRM (customer relationship management), but there’s more to it than that. Engage is your association’s marketing hub and communication engine. It’s where you track relationship growth, and it’s where your data becomes meaningful and actionable. Using Daxko Engage makes being an engagement wizard easy.

How? Here’s a sampling of verbs Engage makes possible:

  • SEE who’s checking in. At a glance, you’re equipped with key information about your members. Now go connect with them.
  • LOG notes from meaningful conversations. Each interaction needs to build the relationship. Every 2 interactions your staff has with members results in one extra facility visit1.
  • SEGMENT your membership base for targeted marketing. Know who you’re communicating with, and know you’re staying relevant.
  • CREATE engagement initiatives that streamline your day-to-day. Work smarter, not harder.
  • PREDICT the future. The Daxko Engagement Index, our algorithm made up dozens of data points, gives you a glimpse into how likely a member is to stick around. From here, you can make initiatives to do something about it.
  • DESIGN best-in-class, mobile-optimized emails. These days, 72% of your members prefer to hear from you through email2, and 55% of emails are now opened on a mobile device3.
  • ASSIGN tasks to your team and make hospitality and member satisfaction everyone’s job.
  • TRACK how you’re measuring up against retention and engagement goals and celebrate your successes. As we like to say: what gets measured gets remembered; what gets measured gets improved. 
  • CHANGE your culture. What’s the story you want members to know? How are they part of it? How will you change their lives? 

At Daxko, we believe that our customers are committed to engaging their communities and that they have the ability to build a culture of engagement with the right tools. We promise to do our part by empowering & educating our customers through relationship-driven experiences. Nothing fires us up more than seeing engagement in action.

1http://www.ihrsa.org/blog/2017/1/24/15-surprising-facts-about-health-club-member-retention.html

2https://www.marketingsherpa.com/article/case-study/customer-communication-by-channel

3 http://www.emailmonday.com/mobile-email-usage-statistics


Charlie P., Engagement Solutions Team Lead at Daxko, wakes up early for a good long run, a good book, or just because.

What’s it like on the Daxko Customer Success Team?

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You hear the words “rewarding career” at Daxko a lot. In fact, providing team members with rewarding careers is part of our mission. In this video, I share an insider’s look at my personal career growth and the Customer Success Team.


Crystal S. is a Customer Success Team Lead who loves the hustle, her dog, and America.

Interested in working with Crystal? Check out our opening for Customer Success Advocate.

A Designer’s Perspective: Top Tools & Resources

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When I think about cool tech and design resources, so many options pop into my head. As a user experience designer always looking to learn something new, I have to say that there is an ocean of books, blogs, design tools, and inspirational sites out there that can help you grow personally and professionally. If you are curious, passionate about design, and eager to learn, we have already something in common.

Productivity, design thinking, behavioral change, and innovation, are a few areas of focus that have shaped the person and designer I am today. Below is a selection of tools and resources to help people like you and me:

Books:

  • Change by Design – An introduction to design thinking and how to drive innovation in organizations.

A little bit of everything:

  • Einstein window – Identify which is your most productive time in the day and get the most out of it.
  • Bullet Journal – A straightforward and productive way to design your to-do list.
  • Toastmasters – Improve public speaking and leadership skills while meeting new people.
  • Leadercast – Leadership event to get inspired and learn from top leaders in the world.
  • Pomodoro technique – The best productivity tool that helps you prioritize and time yourself.

Community:

  • AIGA (The American Institute of Graphic Arts) – Excellent professional organization for design, especially around graphic design.
  • IXDA – Interaction Design Association
  • Code for America – If you are interested in civic projects, open data and, helping your community, I highly recommend finding the Brigade chapter in your state.

Trend, news and, inspiration:

  • Website Awards – Recognized web designers and agencies in the world.

Webinars, blogs, and podcasts:

  • Mural.com blog – Mural is an awesome tool for remote collaboration and documentation. They also have really good webinars.
  • UserTesting.com – Test your designs and sites with this tool. They also provide webinars with top leaders.

Prototyping tools:

  • Balsamiq – Create quick mock ups, and wireframes
  • Invision – Build web and mobile prototypes to share and to gather user feedback.
  • Axure – Create highly interactive prototypes.

Design resources:

  • Codepen – Front-end inspiration
  • Usability Hub – Use this free service to get quick user feedback

I hope you find these tools useful, regardless of whether or not you are growing a design career or a career in another field. Do you have other exciting tools and resources? I am always looking for new things to try.


Erika B. is a multidisciplinary designer, thinker, researcher and strategist from Caracas, Venezuela. She is an alumni of Savannah College of Art and Design where she studied Industrial Design and Service Design. She works at Daxko as an Interaction Designer and during her free time, works as a community organizer at Code for Birmingham.