If you’re going to grow the company, you’ve got to grow your people. Words to live by at DAXKO. To that end, we’ve put a lot of good development stuff in place for team members. One of those is the annual Professional Development Allowance. That’s right – money. In fact, it’s money to spend on any professional opportunity you fancy – books, conferences, memberships, subscriptions, seminars… you get the idea. The cool thing is that the training doesn’t have to relate to your current role at DAXKO – the world is your oyster. So here’s another installment of our “Dough to Grow” series. Love it when we can weave in some shameless plugs for the team…
DAXKO Team: Marketing
What I want to get better at over time: I want to learn how to best promote DAXKO and our software and services to the nonprofit market.
What I dropped the cash on this time: Pragmatic Marketing’s “Effective Product Marketing” 2-day course
How I found out about this learning opportunity: My team lead and other product managers that previously attended Pragmatic Marketing courses
I give this event a thumbs UP because… It was like a mini-masters in marketing. Worth every penny!
Session that rocked my world: “Aligning Product Marketing with Product Management”
“Aha” moment for me: When the instructor said, “Get over your great company and your great products and focus on how they solve the market’s problems.”
First thing I’ll do at DAXKO based on what I learned: Meet with product management team to share what I learned and take action to better align our efforts.
Team Notes: DAXKO’s marketing team is an eclectic blend of personalities and styles all working together to promote the company, its products and services. Their creativity can be seen at conferences, in print, and on the web. Like what you see out there? Thank a marketing crew member.