Transparency Means Show Yourself

By | Communication, Culture, Employment Brand, Healthy Stuff, Life at Daxko | One Comment

I’ll confess: I’m a word nerd.

Words are important. How you put something matters, whether that’s in conversation, email, or just in your own head. I’ll often get wrapped up deliberating the right words to use, validating my struggle with that Thomas Mann quote about writers.

In another blog post, I tried pinning down what we talk about when we talk about engagement and how Daxko embodies it. I want to try that with the word transparency in order to see how it guides Team Daxko in what we do every day.

We’re all familiar with the sense that transparent means “clear or see-through.” Our pals at Merriam-Webster define it as “easy to notice or understand.” And most relevant to the business world is this definition: “visibility or accessibility of information.”

At Daxko, transparency is a guiding principle that defines our culture. Transparency is Open Q&As with our CEO and it’s our open-concept collaborative workspaces. But what does transparency look like for individual team members and what they can control in their own day-to-day?

Another definition of transparent that’s closer to what I’m getting at here is “free from pretense or deceit.” And when you slice the word down to its Latin roots – trans + parēre – you get “to show oneself.”

When a company’s culture is defined by transparency, team members feel encouraged to be themselves when they’re at work.

For professional development last month, I took a course on communication strategies. We focused on creating our personal brand and exploring how we can better show ourselves in our work. Ask yourself this: What is your unique selling proposition, and how does your work show who you are, your background, and your talents? Answering that question is easier when you work in a transparent environment because of the implicit invitation to show yourself.

I also think a lot about our team’s brand, about how we show ourselves. The Engagement Solutions Team implements and consults on Daxko Engage and Daxko Mobile, two of Daxko’s engagement tools. How should our team behave given that we stand for building relationships through engaging interactions, that we’re all about meaningful communication? It means we should be and do exactly those things for our customers and for our teammates across the company. Why the heck shouldn’t we have a reputation as an engaging team?

Here are a few things the Engagement Solutions Team has done lately to better show ourselves:

  • Our team is full of creative types, and we’re always looking for ways to use our skills in design, writing, music, videography, and even Excel wizardry to enhance what we do.
  • We started referring to implementation phone calls as conversations—because words are important.
  • At our team pod, we have a board where we highlight a customer’s “Engaging Conversation of the Week” and hold a weekly poll/conversation-starter like, “Is pineapple on pizza an abomination? Y/N.” (It turns out pineapple is not an abomination.)

The work of transparency doesn’t end. It’s a style, a philosophy, and a challenge – whoever you are. As you go through your day, think about how you show yourself in the work you do. Think about the effortless groove you get into when you’re simply being yourself.

There’s always something good cookin’ on the Engagement Solutions Team. Here we are at a recent team building event, where we whipped up a Tropical Tiki Party meal.


Charlie P., Engagement Solutions Team Lead at Daxko, wakes up early for a good long run, a good book, or just because.

May 2017: Be a Brand Ambassador Through Social Recruiting

By | Culture, Employment Brand, Free Career Advice, Life at Daxko | No Comments

On May 3rd, our lovely Talent Marketing Manager (and editor of the Culture Blog that you’re reading right now!) Janna Stevens-Bradt led a Daxko TMD encouraging us even in its title to ‘Be a Brand Ambassador Through Social Recruiting.’ Self-styled as our ‘Daxko’s chief story-teller,’ Janna is the marketing extension of our People team, ensuring that we are recruiting as many good hires as we can.

In an earlier TMD, the idea that we should want to impress our interviewees as much as they want to impress us was proven to be beneficial for all parties on both a personal and professional level. This plays into how recruiting has changed, as well: we live in an increasingly globalized world and economy. Top talent is no longer wooed by local companies, but nationally and sometimes even internationally as well. In a job market where nets are being cast so far and so wide, companies must go out and search for the best and the brightest. Utilizing social media, be it LinkedIn, Facebook, Twitter or whatever platform you prefer, it is possible to reach a much wider range of applicants. For example, Glassdoor is now our top source of influence for candidates. Since January of this year, we have had a 214% increase in views on our Glassdoor page.

As an example, Janna asked us to raise our hands if, when applying for Daxko, we had sought out the company on social media. As expected, the grand majority of hands were put in the air to indicate that most of those present had done so. Having an engaging and inviting social media presence is a good way of showing Daxko culture to potential teammates.

Now that Janna had proven how integral recruiting through social media is to a company’s hiring process, she had some guidelines on what to share and what not to share. Sharing career opportunities or photos and videos of neat Daxko gatherings is of course recommended! As they say, a picture is worth a thousand words and in this case, some find it easier to tout a company’s strengths with a picture as opposed to written word. However, many of us aren’t so great at taking pictures… which is why I choose to write for the Culture Blog! Be it submitting a post or simply an idea, we’re encouraged to contribute to the Culture Blog in any way we can. After Glassdoor, it is the second highest source of influence for our candidates.

Janna concluded with how we should put our best selves forward: be professional, be fun and be responsive. Keep your LinkedIn profile up to date and, really, if you’re already active on social media, just keep doing what you’re doing. Tagging Daxko and throwing out that shout-out, showing that you’re excited about your job and the company, will continue to cast the net of social recruitment far and wide.

Haters Gonna Hate

By | Culture, Employment Brand, Free Career Advice, Healthy Stuff, Life at Daxko | 3 Comments

Last week I received an email notification about a review of Daxko on Glassdoor. After reading the review, which turned out to be a negative one from someone who identified themselves as a former team member, I actually felt somewhat personally offended. It’s a feeling I have yet to shake, and it has made me want to put another perspective out there. I don’t think what I am going to say will sway anyone’s already-formed opinions (as the title suggests – haters gonna hate), but I would like to put my voice out there as a positive reinforcement for a company that I believe in and devote my time & energy to each day.

The line the reviewer wrote that struck me the most was, “Everyone is happy ALL the time despite them working until 11 at night…” Wow! What is possibly wrong with everyone being happy all the time? This part of their statement baffles me so much that I don’t really have much else to say about it except that I think it is a testament to the people we work with and for. Was that supposed to be an insult? I like happy people. I like working with happy people, too!

What has me pondering more deeply is the part about working until 11 at night. I actually worked until nearly 11 on two nights the week before this post was made, so it made me wonder, “Did someone overhear me grumble about this, and then they added it to their negative review of our company?” Possibly. But you know what, when I work late, that’s on me. I do it because I want to catch up, I want to get ahead, or I simply want to GSD (get “stuff” done – keeping it G-rated, folks!). I don’t work late because I feel obligated to or because someone has asked me to. One of the projects I was able to complete definitely could have been put off to another time, but I knew it would be helpful to some of my team members, so I took personal time to take care of it, and that makes me feel good. I wish I could do things like that more often, actually.

However, the statement also made me realize that I need to watch my attitude about the things I choose to do, because it can easily rub off on others. As they say, it is much easier to drag someone down than it is to pull them up. I vow to try to be more positive about the opportunity I have to spend my time doing work that helps others. I vow to try to be that person that is happy ALL the time despite sometimes voluntarily working until 11 at night.

That brings me to another point. No matter what your role is at Daxko, we get to come to work daily doing tasks that directly or indirectly help others. One may argue that we are now more heavily in the for-profit member-based health & wellness industry, which doesn’t necessarily have the same mission as our non-profits – still, their customers are bettering their lives, and what we do affects their ability to serve them. How awesome & how rewarding?! Daxko prides itself on providing rewarding careers. We work hard. Sometimes we even work late. But how rewarding is anything if it isn’t hard work?


Christi B. is Daxko’s Sales Maestro who only gets going in the mornings after a generous dose of coffee & eyeliner.

Room to Grow

By | Building a Company, Culture, Employment Brand, Grow Your Career, Professional Development, Rewarding Careers | No Comments

Every full-time team member at Daxko is given a significant stipend each year to use for their own professional development. As the leader of a growing company, it’s very important to me that each of us on the team, myself included, continue to grow personally in a rewarding career.

We don’t put a lot of stipulations on how each team member uses their professional development dollars, and that’s because every person’s career, goals, and definition of a rewarding career is going to differ slightly from the next person’s. Team members have used their professional development budget to travel to conferences, continue their formal education, take specific skill-related classes, join associations, earn further accreditations, and the list goes on. By allowing each team member to mold their own development, we allow them another degree of ownership in their career. Sense of ownership is a core value of ours at Daxko.

I recently attended a workshop in Chicago as part of my own professional development. I’m interested in how other successful companies work, so I took part in “The Basecamp Way to Work” event hosted by Jason Fried (Basecamp co-founder & CEO) and Ryan Singer (Strategy at Basecamp). They have a pretty radical work concept with most of their team being remote. As Daxko grows, it’s important to me that our remote team members have an exceptional experience and rewarding career to the same degree that our in-office team members do. So, for me, this was a valuable learning experience.

What professional development channels would be most constructive for you? No matter your role, none of us have “arrived”. We all have room to grow. I challenge you to consider your career, how you would like to see it grow, and then identify your next steps in professional development.