Change Your Sound

By | Culture, Healthy Stuff, Professional Development, Rewarding Careers | No Comments

I recently went to Las Vegas with my fellow trainers, Kelly and Jill, for Professional Development. We attended the ATD training certificate program. There were several ATD sessions going on, so many of the rooms in Caesar’s Palace were full of people doing professional development. It was very cool to see so many people learning and furthering their careers.

For the training certificate program, we spent two days learning various training techniques from our instructor, Sardek (also known as Dr. Love, since that’s his last name). We spent a good part of the sessions doing group work, so I met lots of new people, including folks who work for Zappos and Hulu. On the third day, we actually had to give a presentation to our small group and they (as fellow trainers) gave us tips on our presentation techniques.

I learned many new ideas from the way Sardek facilitated our training and was able to think from different perspectives based on the feedback that my small group gave me. I was also able to build professional relationships and network with the new people I met, and we are all supposed to email one another at the end of March to talk about the ideas from the trainings that we’ve incorporated into our trainings.

The ATD conference taught me that pushing the envelope is important to making training unique to each attendee… which reminds me of something else – The Beatles (you know I have to put some pop culture knowledge into my blog posts!)

During our first night in Las Vegas, we went to see The Beatles: Love, a Cirque de Soleil show. If you’ve never seen it and you love The Beatles, please do yourself a favor and go see it. If you’re curious, here’s a snippet of some of the magic packed into an hour and a half of showtime.

I told Kelly and Jill that I would probably cry at some point during the show, because The Beatles are my favorite band and have been a longstanding love of mine. Abbey Road is my favorite album of all time and the first record I got on vinyl. Octopus’s Garden is my alarm song that wakes me up every morning. I’ve known the words to Hey Jude for as long as I can remember. Twist and Shout is in one of my favorite scenes of my favorite movie, Ferris Bueller’s Day Off (see THAT blog post here).

As you’ve probably guessed by now, The Beatles are a huge part of my life. I know every song. When Paul McCartney (my personal favorite Beatle) sang Hey Jude at the London Olympics and the camera panned out to show the ENTIRE WORLD singing along with him…that’s all you need to know about the legacy that The Beatles left in their wake.

And that’s the word I’m hinging this post on – legacy. In your professional life, you have amazing opportunities to create a legacy for yourself. Legacy defines the mark that you make on your company, your team, even in just the work that you do.

When we think about The Beatles, we think about a band that changed musical history. These floppy haired boys from Liverpool sang songs about wanting to hold your hand, and everyone went wild for it. The Beatles were a phenomenon. They changed music. But, an important thing to remember – The Beatles changed THEIR music. I could find someone reading this post right now and ask them what Beatles album they prefer, and that will tell me everything I need to know. Some people want to hang on to the Twist and Shout era, some people flow along with The Beatles, no matter the sound. But what we can learn from The Beatles and their legacy (there’s that word again) is that they changed their sound. They weren’t afraid to take risks (and probably take a little more than risks, judging by the song I Am the Walrus).

The times changed. They 60s melted away from A-line dresses and perfectly coiffed hair into peace signs and bell bottoms. The Beatles changed.

We can’t be afraid to push the envelope and to change. Often times, I am guilty of wanting to stick with what is working, because I know that’s getting the job done… but what if I could get the job done better, by doing something a little differently? Circle back to what I mentioned above – I learned so many new training techniques at the conference I attended, and I know they are going to help me do my job better. Sometimes, that little difference is all it takes to both change your sound and cement your legacy.


Deeanna S. is a Software Trainer, cat mom, and Tudor history buff who loves the outdoors.

Perpetually Evolving

By | Building a Company, Culture, Healthy Stuff, Life at Daxko, Rewarding Careers | One Comment

Room to Grow

By | Building a Company, Culture, Employment Brand, Grow Your Career, Professional Development, Rewarding Careers | No Comments

Every full-time team member at Daxko is given a significant stipend each year to use for their own professional development. As the leader of a growing company, it’s very important to me that each of us on the team, myself included, continue to grow personally in a rewarding career.

We don’t put a lot of stipulations on how each team member uses their professional development dollars, and that’s because every person’s career, goals, and definition of a rewarding career is going to differ slightly from the next person’s. Team members have used their professional development budget to travel to conferences, continue their formal education, take specific skill-related classes, join associations, earn further accreditations, and the list goes on. By allowing each team member to mold their own development, we allow them another degree of ownership in their career. Sense of ownership is a core value of ours at Daxko.

I recently attended a workshop in Chicago as part of my own professional development. I’m interested in how other successful companies work, so I took part in “The Basecamp Way to Work” event hosted by Jason Fried (Basecamp co-founder & CEO) and Ryan Singer (Strategy at Basecamp). They have a pretty radical work concept with most of their team being remote. As Daxko grows, it’s important to me that our remote team members have an exceptional experience and rewarding career to the same degree that our in-office team members do. So, for me, this was a valuable learning experience.

What professional development channels would be most constructive for you? No matter your role, none of us have “arrived”. We all have room to grow. I challenge you to consider your career, how you would like to see it grow, and then identify your next steps in professional development.

The Girl and the Software Company: A Love Story

By | Culture, Grow Your Career, Healthy Stuff, Rewarding Careers, Talent, Team Member Spotlight | 2 Comments

In honor of Valentine’s Day, I’m going to tell you a little love story. 

 Our story dates back to 2011, and I was working at a local Birmingham nonprofit. There, I had the great fortune of meeting Lisa, a Daxko team member, who was serving on the board at the time. I was looking for a career change, but I didn’t know what that would look like. I had heard of Daxko, but I wasn’t entirely sure what they did at that point. So, I decided to check out the Daxko careers page and see what this place was all about. 

 And the rest is history… 

 Just kidding. Like most love stories, this one was a slow burn. At the time, there weren’t any roles that would be a good fit for me, but I was intrigued. I loved the idea of working for a tech company where I would still have a connection to the nonprofit world. I stayed in fairly regular communication with the Daxko People Team between 2011 and 2014, hoping that eventually there would be a spot for me. During that time I have (semi) jokingly admitted that I was a Daxko stalker. Then one day in early 2014, opportunity knocked. After several interviews and a presentation, I had an offer with my dream company! 

 What happened after that is hard to summarize, but here’s a snapshot: 3 roles, 7 desks, countless chicken biscuits, and a brief hiatus at another company. Yep, you read that right – I love Daxko so much that I left and came back! In the words of Selena Gomez, the heart wants what it wants.

 A big part of Daxko’s mission is to provide rewarding careers for its team members. Dave likes to refer to this more specifically as “career-defining moments,” and I couldn’t agree more. I’ve had the opportunity to sit across the table from CEOs, CFOs, and every other C that you can imagine. I would not get that chance this early in my career from many other companies. I didn’t have a true “career path” until I became a member of Team Daxko. And while I subscribe mainly to the jungle gym analogy, I have more direction and clarity on what I want to do “when I grow up” than I ever would have if I had never worked at Daxko.

 Like most relationships, there are frustrations, highs and lows, good days and bad, but the bottom line is, you know that someone’s got your back. That’s how I feel about Daxko. We have the greatest team, the best customers, industry-leading products, and yes, we do have a little fun too. It doesn’t hurt that I’ve even found best friends in my Daxko teammates (and as Janna recently pointed out, my dog has made besties through Daxko as well!). 

Rosie and Raisin: BFF

And there you have it, a love story between a girl and a software company. I’m glad to be back in the Daxko Nation, and I’m excited for my next chapter.


Laura G. is a Strategic Relationship Manager who spends her free time food stalking, loving on her dachshund Rosie, and striving to be more like Tina Fey.

Ready to kindle your own love story with Daxko? Read about our careers.