Putting the ‘Engage’ in Engagement

By | Culture, Rewarding Careers, Technology | No Comments

What is engagement really? It’s hard to disagree with its importance, but it’s even harder to define. You know it when you feel it.

At Daxko, we take engagement seriously. For our team members, engagement is about enthusiasm, fulfillment, and feeling connected to our culture. Engagement is about building relationships through experiences.

You could say the same about our product, Daxko Engage. Daxko Engage is where Daxko’s commitment to providing mission-critical solutions intersects with our promise of creating Exceptional Experiences. We cannot talk about Daxko Engage without talking about doing engagement. Think about it this way: while engagement is a noun, Engage is a verb.

Daxko Engage is a relationship management platform – the industry term is CRM (customer relationship management), but there’s more to it than that. Engage is your association’s marketing hub and communication engine. It’s where you track relationship growth, and it’s where your data becomes meaningful and actionable. Using Daxko Engage makes being an engagement wizard easy.

How? Here’s a sampling of verbs Engage makes possible:

  • SEE who’s checking in. At a glance, you’re equipped with key information about your members. Now go connect with them.
  • LOG notes from meaningful conversations. Each interaction needs to build the relationship. Every 2 interactions your staff has with members results in one extra facility visit1.
  • SEGMENT your membership base for targeted marketing. Know who you’re communicating with, and know you’re staying relevant.
  • CREATE engagement initiatives that streamline your day-to-day. Work smarter, not harder.
  • PREDICT the future. The Daxko Engagement Index, our algorithm made up dozens of data points, gives you a glimpse into how likely a member is to stick around. From here, you can make initiatives to do something about it.
  • DESIGN best-in-class, mobile-optimized emails. These days, 72% of your members prefer to hear from you through email2, and 55% of emails are now opened on a mobile device3.
  • ASSIGN tasks to your team and make hospitality and member satisfaction everyone’s job.
  • TRACK how you’re measuring up against retention and engagement goals and celebrate your successes. As we like to say: what gets measured gets remembered; what gets measured gets improved. 
  • CHANGE your culture. What’s the story you want members to know? How are they part of it? How will you change their lives? 

At Daxko, we believe that our customers are committed to engaging their communities and that they have the ability to build a culture of engagement with the right tools. We promise to do our part by empowering & educating our customers through relationship-driven experiences. Nothing fires us up more than seeing engagement in action.

1http://www.ihrsa.org/blog/2017/1/24/15-surprising-facts-about-health-club-member-retention.html

2https://www.marketingsherpa.com/article/case-study/customer-communication-by-channel

3 http://www.emailmonday.com/mobile-email-usage-statistics


Charlie P., Engagement Solutions Team Lead at Daxko, wakes up early for a good long run, a good book, or just because.

What’s it like on the Daxko Customer Success Team?

By | Culture, Grow Your Career, Healthy Stuff, Life at Daxko, Rewarding Careers, Talent, Team Member Spotlight | No Comments

You hear the words “rewarding career” at Daxko a lot. In fact, providing team members with rewarding careers is part of our mission. In this video, I share an insider’s look at my personal career growth and the Customer Success Team.


Crystal S. is a Customer Success Team Lead who loves the hustle, her dog, and America.

Interested in working with Crystal? Check out our opening for Customer Success Advocate.

A Designer’s Perspective: Top Tools & Resources

By | Culture, Free Career Advice, Grow Your Career, Professional Development, Rewarding Careers, Talent, Technology | No Comments

When I think about cool tech and design resources, so many options pop into my head. As a user experience designer always looking to learn something new, I have to say that there is an ocean of books, blogs, design tools, and inspirational sites out there that can help you grow personally and professionally. If you are curious, passionate about design, and eager to learn, we have already something in common.

Productivity, design thinking, behavioral change, and innovation, are a few areas of focus that have shaped the person and designer I am today. Below is a selection of tools and resources to help people like you and me:

Books:

  • Change by Design – An introduction to design thinking and how to drive innovation in organizations.

A little bit of everything:

  • Einstein window – Identify which is your most productive time in the day and get the most out of it.
  • Bullet Journal – A straightforward and productive way to design your to-do list.
  • Toastmasters – Improve public speaking and leadership skills while meeting new people.
  • Leadercast – Leadership event to get inspired and learn from top leaders in the world.
  • Pomodoro technique – The best productivity tool that helps you prioritize and time yourself.

Community:

  • AIGA (The American Institute of Graphic Arts) – Excellent professional organization for design, especially around graphic design.
  • IXDA – Interaction Design Association
  • Code for America – If you are interested in civic projects, open data and, helping your community, I highly recommend finding the Brigade chapter in your state.

Trend, news and, inspiration:

  • Website Awards – Recognized web designers and agencies in the world.

Webinars, blogs, and podcasts:

  • Mural.com blog – Mural is an awesome tool for remote collaboration and documentation. They also have really good webinars.
  • UserTesting.com – Test your designs and sites with this tool. They also provide webinars with top leaders.

Prototyping tools:

  • Balsamiq – Create quick mock ups, and wireframes
  • Invision – Build web and mobile prototypes to share and to gather user feedback.
  • Axure – Create highly interactive prototypes.

Design resources:

  • Codepen – Front-end inspiration
  • Usability Hub – Use this free service to get quick user feedback

I hope you find these tools useful, regardless of whether or not you are growing a design career or a career in another field. Do you have other exciting tools and resources? I am always looking for new things to try.


Erika B. is a multidisciplinary designer, thinker, researcher and strategist from Caracas, Venezuela. She is an alumni of Savannah College of Art and Design where she studied Industrial Design and Service Design. She works at Daxko as an Interaction Designer and during her free time, works as a community organizer at Code for Birmingham.

Haters Gonna Hate

By | Culture, Employment Brand, Free Career Advice, Healthy Stuff, Life at Daxko | One Comment

Last week I received an email notification about a review of Daxko on Glassdoor. After reading the review, which turned out to be a negative one from someone who identified themselves as a former team member, I actually felt somewhat personally offended. It’s a feeling I have yet to shake, and it has made me want to put another perspective out there. I don’t think what I am going to say will sway anyone’s already-formed opinions (as the title suggests – haters gonna hate), but I would like to put my voice out there as a positive reinforcement for a company that I believe in and devote my time & energy to each day.

The line the reviewer wrote that struck me the most was, “Everyone is happy ALL the time despite them working until 11 at night…” Wow! What is possibly wrong with everyone being happy all the time? This part of their statement baffles me so much that I don’t really have much else to say about it except that I think it is a testament to the people we work with and for. Was that supposed to be an insult? I like happy people. I like working with happy people, too!

What has me pondering more deeply is the part about working until 11 at night. I actually worked until nearly 11 on two nights the week before this post was made, so it made me wonder, “Did someone overhear me grumble about this, and then they added it to their negative review of our company?” Possibly. But you know what, when I work late, that’s on me. I do it because I want to catch up, I want to get ahead, or I simply want to GSD (get “stuff” done – keeping it G-rated, folks!). I don’t work late because I feel obligated to or because someone has asked me to. One of the projects I was able to complete definitely could have been put off to another time, but I knew it would be helpful to some of my team members, so I took personal time to take care of it, and that makes me feel good. I wish I could do things like that more often, actually.

However, the statement also made me realize that I need to watch my attitude about the things I choose to do, because it can easily rub off on others. As they say, it is much easier to drag someone down than it is to pull them up. I vow to try to be more positive about the opportunity I have to spend my time doing work that helps others. I vow to try to be that person that is happy ALL the time despite sometimes voluntarily working until 11 at night.

That brings me to another point. No matter what your role is at Daxko, we get to come to work daily doing tasks that directly or indirectly help others. One may argue that we are now more heavily in the for-profit member-based health & wellness industry, which doesn’t necessarily have the same mission as our non-profits – still, their customers are bettering their lives, and what we do affects their ability to serve them. How awesome & how rewarding?! Daxko prides itself on providing rewarding careers. We work hard. Sometimes we even work late. But how rewarding is anything if it isn’t hard work?


Christi B. is Daxko’s Sales Maestro who only gets going in the mornings after a generous dose of coffee & eyeliner.