NAYDO Webinar Series: Sharing Impact Stories

By | Campaigns, Customer Experience, Industry, Mission Delivery | One Comment

Daxko is a proud sponsor of the NAYDO webinar series. Last month in the series, Lindsay Sage, VP of Marketing for the YMCA of Western Ontario, shared her talk, “Why the Y: Collecting and Sharing Impact Stories.”

We all know that nonprofit impact stories are important, just as they are important for any health and wellness organization. Still, some of us struggle to identify the right kinds of stories and once we’ve identified and collected those stories it can be another arduous undertaking to get those stories out to communities, members and other that need to hear them.

Sage offers advice on identifying the attributes in a great story.

  1. A great story is clear and simple. Attention spans are short and people are busy so make sure the story you want to tell can be boiled down into its most essential parts.
  2. A great story has impact and demonstrates results. Instead of offering stories about your organization (i.e.”our YMCA offers X programs and Y classes,”) make the story about your audience and focus on the results or outcomes.
  3. A great story is personal and emotional. Your story needs to resonate and generate a connection with your audience so make sure it’s relatable.
  4. A great story inspires action. Once you convey your story and the outcomes, make sure you include a call to action. Don’t leave your audience hanging; instead, make sure to tell them what you want them to do.

For even more advice on collecting and sharing impact stories, be sure to view the entire webinar below:

NAYDO Webinar: “WHY the Y: Collecting and Sharing Impact Stories” | March 2017 from Daxko on Vimeo.

YMCA of Greater Dayton Uses Daxko Payment Services to Automatically Update Member Card Data

By | Customer Experience, Industry | No Comments

The YMCA of Greater Dayton was looking for a payment processor that could offer their association more features without sacrificing exceptional service to members. Specifically, the YMCA was seeking ways to reduce processing fees, reduce returns, eliminate avoidable declines and decrease labor costs.

Pamela Flatter, IT Training & Operations Support Director, and LeAnn Krintzline, Accounting Manager were pleased with their current processing, but wanted upgrades that addressed these items as well as offered a single source of information and service. They found that Daxko Payment Services not only met with their current needs but also satisfied their business objectives.

Serving Members Better
“We have 10 branches, a resident camp, over 40 program sites and we serve more than 40,000 membership units. The majority of our members pay by credit card, so we needed a payment processor that could help us serve those members better,” explains Flatter. The team was particularly intrigued by Daxko Payment Services’ Proactive Account Updater Service. Daxko’s Proactive Account Updater Service automatically checks for outdated cards prior to the scheduled draft dates and updates cards automatically. This service reduces the number of declines, reduces membership cancellations, and saves staff time managing credit card issues.

“Daxko Payment Services was the only processor we looked at that had the Account Updater functionality and we knew it would help us serve our members better,” says Flatter. “With Daxko Payment Services, our conversations can be more focused on connecting with members rather than the unpleasant task of hassling them for updated card information.”

Automatically Reducing Declines
The team at the YMCA of Greater Dayton is pleased with Daxko Payment Services. The first time that Proactive Account Updater Service was run, more than 4,000 member cards were updated in Daxko Operations. Since then, credit card returns are down by 20% on subsequent draft dates. “For us to see returns decrease this quickly in just one draft, made our investment worthwhile,” says Krintzline. “And, to not have fees on returns is big for us,” adds Flatter.

Transaction Visibility
The YMCA of Greater Dayton is also quick to point out the benefits of increased transaction visibility they get with Daxko Payment Services. “I like having more visibility because it helps us better serve our members when we can explain why a card declined.”

Seamless Implementation
When asked about implementation, they agreed: “Actually, our implementation was seamless,” says Krintzline. “We have not had one hitch.”

From our Customers: Partnership

By | Industry, Mission Delivery, Organizational Health, Videos | No Comments

We spoke with Daxko customers and asked them how they view their partnership with Daxko. Here are their stories:

“I’ve seen daxko grow both in the number products and tools that they bring to the YMCA but also as a business and an organization and the knowledge they bring to us has changed over the years and I have definitely appreciated the partnership. In my role in San Francisco, we work closely with the Daxko team to look at new products and to help to develop the solutions that work best for our organization.”

Rachel Pacheco, Association Senior Director of Business Services
YMCA of San Francisco

“I can tell that they have taken the time to get to know us as an organization, to know our culture and to know our brand and they bring that into what they do. I don’t feel like we have to conform to Daxko’s systems or operations but they have brought us a product that helps us serve our communities the way that we are serving them, without having to change how we work.”

Leeann Buttram, VP of Member Services
YMCA of Memphis & the Mid-South

“If you are looking for a company that will support you not only in your software needs but also in the questions you have about trends and membership and ways to take care of those members. They’re partners, it’s like having an extended family at the other end of your computer…so to speak.”

Joe Paslay, President & CEO
Cleveland County Family YMCA

“They are invested in the Y. They know us they want to be a part of us. They sponsor things, they will lead workshops for us. It goes beyond that where they are constantly seeking feedback, through the community aspect where you can share good, bad, pros, cons. And, it’s not just this empty place we go put our thoughts, it’s read, it’s responded to, it’s added to the roadmap. You can kind of see that they are not just asking, but they are hearing and then they are taking the steps to do the things that we need to make our work in life easier and better.”

Angela Wallace, VP of Marketing & Communications
YMCA of Memphis & the Mid-South

“It has been great for us to shift our focus on engagement. Oftentimes we think about our wellness staff focused on things such as cleaning equipment, or simply helping someone fixing their form or keeping the wellness center clean and we’ve really shifted our focus and said we want to be more intentional about engaging with our members and having conversations with our members.”

Jarrod Covington, VP, District Executive Director
YMCA of Memphis & the Mid-South

“I have learned to appreciate Daxko and appreciate the tools it brings to the table. The staff team has everything at their fingertips for them to be able to be successful.”

Joe Paslay, President & CEO
Cleveland County Family YMCA

Knox County YMCA Uses Daxko Facility Access To Offer 24 Hour Services

By | Customer Experience, Facilities, Industry | No Comments

As our world gets more complex, wellness facilities are working to offer services that fit everyone’s lifestyle. That explains the rise in 24-hour services by many health and wellness facilities, including YMCAs, JCCs, and other health clubs. In fact, a 2015 IHRSA article states that recent years have seen “continued growth of convenient, always open (e.g. 24 hour)” facilities. Knox County YMCA in Illinois saw 24-hour access as more than a growth opportunity; they saw it as a way to better serve their community.

“Offering a 24-hour facility was high on our list of what we wanted to offer our members and community,” explains Kelly Corbin, Associate Executive Director of the Knox County YMCA. “In our community, there are a number of businesses and organizations that work non-typical hours and we wanted to be able to serve everyone. The last two years we tested this by staying open until midnight during the week.  This was well utilized and we realized we needed to move forward.”

In order to provide that type of access for members, Knox County YMCA needed facility access controls when the branch was not staffed. When looking for providers, Corbin was attracted to Daxko Facility Access which allows integration with their existing Daxko membership software. “After a little research, we were pleased to find that Daxko had a solution for us that would work perfectly,” states Corbin.

The ease of implementing Daxko Facility Access has made the transition smooth for the team at Knox County YMCA. Corbin emphasized that integrating facility access with their membership software was a “huge advantage” for their organization. “It is very easy to turn access on and off. Members are able to use their existing membership key card (or barcode on the Daxko Mobile app) to scan and gain entrance. There isn’t a need for an additional key fob. You can easily see when members have scanned in or if they have had trouble gaining entrance. You are also given an app for the software and can open the locked door with your phone from wherever you are if needed!”

Corbin and her team wanted to offer additional facility access as an added benefit of membership. “One of the great benefits of a Knox County YMCA membership is that access to all of our branches is no extra cost, including the 24-hour facility,” she explains. Still, the increased services are benefitting both members and the Y. “It has been a great success. Year over year, we are up 1,000 members!”