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From Our Customers: Daxko Operations

By | Customer Experience, Industry, Online | No Comments

Recently, we had a chance to catch up with Daxko customers about their experiences and efficiencies gained with Daxko Operations:

“One of the benefits for me of working with Daxko Operations is Daxko’s experience with the Y and I can tell that they have taken the time to get to know us as an organization, to know our culture and to know our brand and they bring that into what they do.  I don’t feel like we have to conform to Daxko’s systems or operations but they have brought us a product that helps us serve our communities the way that we are serving them, without having to change how we work.” – Leeann Buttram, YMCA of Memphis & the Mid-South

“YMCA of San Francisco, we are approximately an 80-million-dollar organization spread over 3 counties, with 14 branches. Our branches vary from our Urban Services Branch which is a social services branch that is not a membership base and we have a resident camp, we have a conference center and then we have 10 member-based locations. Daxko Operations allows us to use the system the best way we need to for each location but still be able to operate as one enterprise. It allows us to communicate to our members whether they are in a grant after school program, learning enrichment program or the member that is checking into the presidio YMCA at 5am to go on the Spin Bike. It allows us to be able to connect with all of our members, however they want to be present for us.” – Rachel Pacheco, YMCA of San Francisco

“The simplicity. When we get new staff, a new front desk staff person, I feel like we can do a two-hour training with them and they’ve already got it. So, just the punch, click, the simplicity of the program itself is great.” – Kendra Augustine, Cleveland County Family YMCA

“The decision to go with Daxko and implementing Daxko Operations was easy. We knew we wanted to go with someone that was already doing everything and doing it well. It didn’t make sense to go with someone who said in a year we may do this. In two years we may do this. Daxko was already doing it. Daxko’s a forward thinking company and we appreciated that.” – Angela Wallace, YMCA of Memphis & the Mid-South

“We value the partnership and find lots of use cases to use all of the Daxko suite to help us fulfill our mission.” – Rachel Pacheco, YMCA of San Francisco

Our Customers Say It Best: Daxko Customer Success Team

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We had a chance to talk to some Daxko customers about their experiences with our Customer Success Team.

“Probably one of my favorite parts of Daxko is just the customer service. The kindness and sincere caring about what we’re going through and what we’re dealing with on our end.”  -Kendra Augustine, Cleveland County Family YMCA

“When we have a question or an inquiry or a problem we put that into support and the feedback is quick. We know we aren’t Daxko’s only customer, we’re not Daxko’s only Y but…they are a very responsive company. That is appreciated because I know that’s what our members want from us.”  -Angela Wallace, YMCA of Memphis & The Mid-South

“I feel them smiling when they are emailing. I feel them smiling when they’re on the phone, and it really is always just such an upbeat response, yet it’s still professional. You can be professional and still be personal and Daxko’s just found a great way to blend those two.”  -Molly Frederick, YMCA of Greater Birmingham

“It was great to have the support of the Daxko team…In previous conversions and implementations we didn’t have as much support so it was great through the 17 week period to have the Daxko staff help us work through and think through processes that we would need. In particular, Standard Operating Procedures which we have found to be just priceless in terms of our ability to operate and for our staff to be able to have set of practices that they can look at and help them along the way as they navigate through Daxko Operations.”  -Jarrod Covington, YMCA of Memphis & the Mid-South

“It’s about relationships and I think we are in the relationship business so to work with a company that is also about relationships is important. I think it makes transitions easy as there is new software rolled out or new products…when we are ready to make that move it’s already there.”  -Angela Wallace, YMCA of Memphis & the Mid-South

“If you are looking for a company that will support you not only in your software needs but also the questions you have about trends and membership and ways to take care of those members, they are partners and it’s like having an extended family at the other end of your computer. I have learned to appreciate Daxko and to appreciate the tools that it brings to the table and provides the staff team [with] everything at their fingertips to be successful.” – Joe Paslay, Cleveland County Family YMCA

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A Recap of Daxko Reach

By | Customer Experience, Facilities, Industry, Mission Delivery, Online, Organizational Health | No Comments

Brivo LogoThis is a guest post by Jonathan Polon, Director of Business Development for cloud-based security company, Brivo. Daxko recently partnered with Brivo to provide SaaS-based facility access controls to health and wellness organizations across North America.

I recently had the opportunity to exhibit on behalf of Brivo at the annual Daxko REACH conference in Birmingham, Alabama. The majority of YMCAs and many JCCs in the United States use Daxko Operations software to run their associations.

During his keynote, Dave Gray, CEO of Daxko, announced the new partnership between Daxko and Brivo to the Daxko customer
community. The partnership will allow Daxko’s customer base to run their facility access directly through Daxko Operations software. This will be made possible by integrating with Brivo’s cloud-based access control system Brivo OnAir. The new product will be called Daxko Facility Access.

The customer base at the conference received this concept very well. Key benefits of the new partnership include:

Security:  Increased level of safety at the facilitiesdaxko_facility-access-grey
Efficiency:  The ability to run this key function through the same platform being used to manage other functions allows for a smooth operations
Groups and access levels:  The new product allows for the smooth creation of various access levels based on association membership within Daxko Operations
Data:  As Daxko deepens the integration it will allow association managers to gather critical data on the utilization of their facility that can be used to inform decisions on the design and use of facilities.

Brivo is an ideal partner for Daxko as our flagship product Brivo OnAir, like Daxko Operations, is a SaaS-based solution. Brivo has also put substantial resources and effort behind the Brivo API, which allowed for the easy integration of the two systems.

The Brivo team is excited to begin working with Daxko to help the YMCAs and JCCs carry out their great work and mission.

To learn more about the partnership, please read the full announcement.

 

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Step by Step Guide To Assemble An Engagement Team

By | Engage, Engagement, Facilities, Industry, Leadership, Marketing, Membership, Organizational Health, Tips & Resources, Volunteers | No Comments

Even the best engagement plan fails without the proper backing and follow through. In fact, the number one reason engagement plans aren’t successful is the lack of team commitment to execute  the required initiatives. If you are looking to engage more members and improve member retention, then you’ve probably considered putting a member engagement plan in place. Don’t let your engagement goals languish before they even get started. Here is a step-by-step guide to establish a member engagement team and help rally them around your cause:

Gather your stakeholders: Who are the folks most invested in gaining and keeping members at your organization? Who is in charge of membership, marketing and recruitment of members? Stakeholders need a leadership team member that can champion the cause for member engagement at your organization.  Ideally, stakeholders include representatives from:

  1. Leadership
  2. Marketing
  3. Membership
  4. The frontline
  5. Your volunteer baseyour-engagement-team-deliverable-web copy

Keep in mind your Member Engagement Team may only involve some of these representatives, but they need to be aware that they are responsible for driving member engagement initiatives. Gathering all stakeholders on the front end ensures proper communication later in the process. The Member Engagement Team will be responsible for keeping all the teams they represent in the loop while driving member engagement initiatives forward. Learn more about Engagement Team Roles in this Engagement Team  Fact Sheet.

Take time to establish your goals and objectives. Being specific about your goals helps measure success and stay on track. Are you trying to retain members, gain members, or connect your members to your mission? We all want to achieve these items but it helps to nail down one or two things that will lead to these outcomes and make the most impact with a quick win. By creating one goal and attaching a measurement to it you are creating clarity for your staff by defining priorities.

Establish a baseline and a way to measure progress. Once you have a goal in mind it is important to measure your success. By establishing a benchmark from your current status, you can measure your success incrementally based on when you want to achieve your goals.

For example, the team at the YMCA of Florida’s First Coast had a goal to engage more members by having quality in-person conversations. They decided to focus on increasing in-person conversations as a percentage of total check ins. They established a baseline that their staff was having meaningful conversations with 3% of check ins. They wanted to more than double their quality conversations to 7% of check ins. By creating a clear goal and maintaining a laser-focus on one metric, the YMCA of Florida’s First Coast achieved dramatic improvement to 7,000 monthly in-person conversations across their organization!

Once goals are set, everyone at the organization needs to be very clear on when and how they will be measured. Setting attainable goals at the beginning gives a firm foundation for growth and expanded achievement plans. For example, for the first three months an organization will work to reach 5% of all check ins with a quality in-person conversation. Once that is reached, up it to 7%.

Assign Tasks.  Once you meet with the team to discuss overarching goals and define first steps, you must assign tasks. This is where each representative may consider involving other team mates. Break down your one measurable up-front goal into specific steps. If your goal, like the YMCA of Florida’s First Coast, is to have more in-person conversations and to monitor the quality of those conversations, you are going to need to establish the following processes:

  • Create a tool to establish a baseline (this could be as simple as an excel spreadsheet)
  • Train all member-facing staff to track their interactions
  • Set interaction goals per staff member and review the interactions and tally the results
  • Monitor those results

Once you have your tasks, assign them to your team as appropriate.

Rally the team. Get your team invested in the results and be sure to check in regularly to prevent or work through any roadblocks. Member engagement initiatives must be supported and encouraged from the top down. Senior leaders are responsible for setting the tone for the organization and defining goals with achievable expectations. Without that, engagement rarely makes it out of the leadership level. Other ways to rally the team include coaching for staff that are struggling with engagement goals and applauding staff when they meet or exceed goals.

Have you started engagement initiatives at your organization?  How did you assemble your team?  We’d love to hear your thoughts in the comments below.