Why Engaging Your Members Matters

By | Engage, Engagement, Industry, Marketing, Membership | No Comments

Think about your organization and all the “things” that comprise it. Where did your mind first take you? The facility? Program offerings? Staff? Your cause? All of those “things” point back to two greater purposes – members and community. We wouldn’t exist without them.

Your members provide consistent support, volunteerism, donations and a sense of community unlike any other. Your function is to develop those members from casually associating themselves with a facility to connecting with a community. Then, develop those members into individuals who are committed to your organization’s cause.

This purpose is clear for a non-profit community organization, but the ideology is certainly applicable to other organizations as well. One of your focal points is retention – something that proves difficult in a world crowded with shiny, trendy, new offerings that you must constantly compete with. Members might be attracted to unique offerings, but they will stay if they feel connected with other members, trainers, or staff. Developing your community to be a supportive network that provides accountability will ensure a higher retention rate and a far more satisfied member.

There are two measures for engagement:

  1. Retention – improving your relationships with your members and connecting them to opportunities that they are interested in will decrease the rate at which you see memberships turn over. In a case study performed by our team (the Daxko Engagement Solutions Team), we found that organizations saw a 3-5% increase in retention year over year if they did the following:
    • Establish a new member orientation and develop a new member engagement initiative
    • All staff log 3-5 in person conversations each day in a tracking software
    • Communicate staff successes and coach underperformers
  2. Social Impact – engaging your members is incredibly important to accomplishing the mission of your organization, whether that mission is to make an impact through social programs OR to foster a healthy community and make a profit while doing it.
    • While retention is primarily focused on numbers, social impact focuses more on the stories that you will create when your members have an exceptional experience.

All the “things” that make up your organization are important. But what’s more important are the people and the relationships those people build with others.

 

Emily V. is a proud dog mom, and Netflix connoisseur, and lives on Daxko’s Engagement Solutions Team.

Change Management and Churros

By | Culture, Grow Your Career, Healthy Stuff, Life at Daxko, Professional Development, Rewarding Careers, Talent | No Comments

Recently, I had the opportunity to attend a Change Management course through ATD with some coworkers from the Launch and Education team. We spent two full days discussing Change Management and how it relates to our work. We discussed change management theories and split off into groups to dive into how we would apply them to our work. Aside from the educational value, this experience also proved to be an excellent team-building activity.

On Day 1, we indulged in churros – see glorious examples below.

Although we were tired after a day full of information, we still found time to hang out. We ate at a fancy wine and burger shop called Zinburger and made an impression around the Lenox mall in Atlanta.

Upon leaving, a couple of us decided to further explore the city and ended up on Krog Street which is known for its ever-changing graffiti.

I learned much more about my team members on the second day. For starters, we’re a creative bunch. Check out these amazing posters about the characteristics of a “Change Agent”:

Secondly, we’re a fidgety bunch. ATD provides pipe cleaners, dice, and scented markers on the tables for those that need to do something with their hands during class discussions. I was amazed at the creations my teammates made. Interestingly, as I looked around the room, the only people who were fidgeting were people from Daxko. Eventually, it caught on, and others started to create pipe cleaner masterpieces. The real question: do we fidget because we’re creative? Or does fidgeting spark creativity? Either way, seems like we’ve got this down.

At the end of the second day, the class stood in a circle and discussed Change Management quotes that resonated with us. More importantly, we also talked about what our action items would be.

Change Management is important to our company because we are constantly changing, but it is also helpful to have a grasp on the concept because our customers are in a period of change when they decide to implement our software. Understanding the phases they endure in a change process and how we can guide them to a successful result helps us better serve our clients.

It was great to see our culture outside of the walls of Daxko. This offsite excursion reminded me that our culture is contagious and whether or not we realize it, we do an awesome job of embracing change. I can’t wait to take what I’ve learned to create exceptional experiences during times of change for our customers.

“Why not go out on a limb? That’s where the fruit is.” – Will Rogers


Emily V. is a proud dog mom, and Netflix connoisseur, and lives on Daxko’s Engagement Solutions Team.

A Recap of Kids Code-A-Thon

By | Community, Culture, Technology | One Comment

This month TechBirmingham presented their Kids Code-A-Thon at Daxko! Over 60 local children attended, eager to team up and create an app that would positively affect Birmingham.

Let me start by saying this: I work in Services. I know very little about coding… but [spoiler alert] by the end of the day, I moved from the Hospitality Team to leading a team of brilliant kids with the coolest app in the building.

Trent and Adam (of Airship) kicked things off by leading a brainstorm with the kids to come up with app ideas that would benefit Birmingham. Here are a few of my favorites:img_0766-jpg

After splitting up, each team selected ideas from the brainstorm to develop and later present to a panel of judges. At this point, I was still on the Hospitality Team, so I was walking around to see if the kids (or volunteers) needed anything and scoped out what everyone was working on.

One team was working on a pet translator. Another worked on a volunteer crowdsource. Yet another was working on a “BirminghamGo” app. My favorite, though, was a team working on a Birmingham Scavenger Hunt. In the app, the user had to go to each landmark in Birmingham to answer a trivia question. When the user answered the question correctly, they would acquire an item needed to save the princess from “Blazer,” the UAB dragon, at Vulcan.

Just before lunch, one of the volunteers had to leave, and I was asked to step in and work with the Birmingham Scavenger Hunt team (aka Team Awesome). SCORE. We got right to it. They had already decided on landmarks and characters, and although the team was swiftly building the app, their difficulty was in telling the story and coming up with a plan – something I am good at. I absolutely loved helping them discover how to tell their story, what types of imagery to use, and coaching them in how to present their app to our panel of judges.

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They were having fun, I swear.

Prior to judging, a couple of very special people joined us…

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The kids (and adults) were enthralled to see the Stormtroopers! They lined up to have their pictures made and get autographs.

At the end of the day, Team Awesome won second place and were begging for some extra time to finish building out their app and implement it.

I’m so grateful that Daxko is invested in future generations of coders and geniuses and that my teammates would show up to work on a Saturday – some in full Stormtrooper gear – to make an impact in our community.

Congrats to TechBirmingham for a very successful event!


Emily V. is a proud dog mom, and Netflix connoisseur, and lives on Daxko’s Engagement Solutions Team.

‘Tis the Season to Get Fit, Part 2

By | Engage, Engagement, Industry, Membership | No Comments

This is the second in a two-part series on engaging new members from Daxko Engage Implementation Specialist Emily Vonbartheld. Read the first post here.

group-rulesTo help engage new members and help them reach goals you can track their interests or goals. If you have Daxko Engage or another CRM, you can create a group based on new member interests and make contact with those members through an initiative. This can be especially useful when you’re targeting January Joins because in Daxko Engage you can create “Group rules” around join dates.

If you are using a CRM or third-party email client, you can pull a custom membership report from Daxko Operations, sort by interests, and email the members from your current email provider.

When signing a member umember-goalsp, remember to ask the member their goals and mark them in a visible area. This will help staff when they go to regularly follow up on their goal. In Daxko Engage there is a place on the member profile exclusively for their goals.

For example, staff can follow up with Gabriel and refer him to classes and resources based on his goal. Keeping up with these goals shows members that their membership is not transactional. Members want to feel like they are part of a community that truly cares about them and tracking goals is one way to achieve that.

Keep new members from pouring out the back gate by increasing their level of engagement and involvement within your fitness center, club, Y, or J. Help members feel that they are a part of something greater by welcoming them into a community dedicated to helping everyone succeed. It’s easy to view “January Joins” as a monolithic group because it feels like the same routine every year. Intentionally tracking a members’ interests and goals and creating systematic communications to engage them, gives you the opportunity to create meaningful change.

Make sure to establish guidelines within your association, hang reminders around welcome desks, and follow up with staff! Increasing retention means increasing impact in members lives and that’s what it’s all about.