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Now That It’s Sunk In…

By | Culture, Healthy Stuff | No Comments

The 18 months of the presidential election season were bizarre. It made House of Cards seem like a boring political documentary. 

Then came last Tuesday night! Things seemed to become even more unbelievable. In fact, I can’t remember a more surprising outcome of a major event…OK, the Cubs World Series 3-1 come-from-behind victory to snap a 108-year drought was pretty surprising too. 

Regardless of which (if either) of the candidates you were pulling for, I don’t think anyone saw it playing out the way it did. Some people were in tears, others in shock, quite a few yelling “Finally, we stuck it to the establishment!” and a handful googling “homes for sale in Canada.”

Seeing people’s reactions reminds me of something we preach to Daxko team members. During times of great change, those that tend to experience more success and less anxiety have a way of getting comfortable being uncomfortable.

A change is announced. They listen and observe attentively. Like others, they get butterflies and their face might turn a bit red. Then they quickly shift. They ask questions for clarity and understanding. They internalize. Finally, they come to the decision that with change comes opportunity, and they charge forward on this new path with optimism and determination. 

Our new leader has been chosen fair and square by the people, and we’ll have a peaceful transition like we always do. On those two facts alone, we should celebrate. It’s easy to take our unique democracy for granted. 

Regardless of who you supported, the sun rose again on November 9, 2016, and it will do so on January 21, 2017. 

We can all whine and spread the sentiment that “we’re done,” or we can embrace the change, hold our leaders accountable, spread optimism and pray our leaders do what they’re called to do. 

Get comfortable being uncomfortable!

Daxko Turns 18 and Says Goodbye to an Old-Timer

By | Building a Company, Culture, Employment Brand, Healthy Stuff, Life at Daxko, Talent, Workplace | 2 Comments

Today, Daxko hits a milestone. It’s our 18th birthday! So in a way, we are now “officially” an adult, even though we don’t always act like it.

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We mark our birthday by the start date of our first-ever team member, Wei Jiang on October 14, 1998. Wei remains a key member of our software development team, and he has played a critical role in our success and growth. 

wei-02Wei has seen and done a lot over the past 18 years. Not only was he the creator and keeper of many of our software products, but he’s also experienced the highs and lows of being a part of a growth and change-oriented company. 

One of the inventible changes is the coming and going of team members, and today marks the celebration of one of those departures — a “retirement” if you will.  

Over her 16 years, 8 months and 13 days at Daxko, April Benetollo has led marketing, sales, product management, our People Team, career development, and more “assignments” I’m sure I’m forgetting.

dsc00013april_nationapril02We’ve experienced 14 straight years of double-digit growth, have a dominant position in our market and have built a very strong brand, and April has played an active, key role in all of it. We’re very thankful for her massive contributions and are excited for what lies ahead in her career.

April now joins an impressive alumni group, including Uncle Barry, Britney, JSides, Holly, Jeremy, Keefus, Toby, Susan, Austin, Tony, Anne and so many others. 

But we also have a great group of remaining old-timers such as Wei, Ming, Saranda, Rick, Patrick, Dan Van, Josh, Bryan, Todd, Heather and several Matts to name but a few, as well as newer team members like Moses, Kelly, Emily, Gabby, Colby, Napo, Alex and Mike that are ready and able to keep the momentum going strong and take us into the future. 

As we celebrate these milestones, it acts as a reminder of how the entire team — alumni, old-timers and relative newbies alike — are the reason behind our success. 

Thanks Team Daxko!

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2016 YMCA Membership Summit

By | Engagement, Events & Happenings, Industry, Leadership, Membership, Mission Delivery, Mobile | No Comments

Last week I had the pleasure of attending the YMCA Membership Summit in Dallas. With over 600 executives in attendance and the energy at the event, it is clear that the future of membership is a critical and compelling topic for Ys. After attending sessions, listening to speakers, and engaging in conversation with many YMCA executives, I noticed a recurring theme: change is inevitable; and with change, comes opportunity.

So how will Daxko support our customers through these changes?

  1. MOBILE The newest generation of members and program participants are digital natives. Mobile solutions are simply an expectation. That’s why we’ve been working closely with our customers build out the latest version of Daxko Mobile from the ground up, using the latest in Mobile development tools. Our pilot Ys love the usability and the member experience of the new solution. This project is just the beginning of Daxko’s new member experience priorities that will poise our customers as progressive, member-minded organizations in their communities.
  2. NON-TRADITIONAL MEMBERSHIPS (You may think of this as a virtual membership.) Creating a virtual health and wellness community represents an opportunity to reach the 82% of the US population who don’t belong to any gym. This is particularly true with the millennial demographic who want to work out where they want, when they want, and are accustomed to having a social network integrated into everything they do. With that in mind, we’ve excited by the launch of Daxko Well, which is being piloted by the First Coast YMCA in Jacksonville  and the YMCA of the Pikes Peak Region in Colorado Springs. 
  3. DATA As a result of having 600+ YMCA customers, Daxko has more data, over a longer period of time, than any other provider. And we want that to mean something. We are actively working with Y-USA to make that data available and meaningful across the Y Movement.
  4. DAXKO ENGAGE Engaging your members is more than just sending out well-designed emails and short text messages. You can’t impact your members and consistently build relationships without a systematic and intentional approach. That’s why we developed Daxko Engage, the only engagement solution that is powered by data that accurately shows which members are engaged and who’s at risk of terminating their membership. 

I’d like to hear your your thoughts and comments. We can have a much greater impact when we all work together. 

-Dave

healthyculture

Why Healthy Culture Drives Success

By | Building a Company, Culture, Life at Daxko | No Comments

To state the obvious, we’re not perfect. Anyone who has spent time here and is honest will tell you that. Although we’re not perfect, there are some things we genuinely believe in and continuously try to improve upon.

One of those areas is around our intended Daxko culture.

Here are some quick insights into our fundamental beliefs around company culture that might be helpful as you think about your organization or team.

We believe a healthy culture is THE long-term, sustainable competitive advantage.

If you’re successful, others will copy your product features, pricing, marketing, and business model. But what’s difficult to copy is a team of highly talented people rowing in the same direction in pursuit of the same mission.

If you believe that, then culture has to be your top priority. It is not a luxury you put in place once you’re successful, but instead you have to believe it will be the driver of your success.

If you treat it that way, you’ll attract and empower talent that will deliver true value to your customers, which will make it far more likely you’ll effectively execute on your strategy and reach your goals and objectives.

But like most things in life worth doing, it isn’t easy. It requires focus, perseverance and most of all, leadership.