For March’s TMD, many teammates and I congregated in the Garage to learn how to Own It Like Oprah, courtesy of our VP of People, Dawn Burke. This TMD, promising tips to be an outstanding presenter, certainly did not disappoint, as I left the session with ideas to ponder and practices to perfect (at best; at worst, I had to break some old habits).
Dawn got right to the heart of things by asking the group how, on a day to day basis, we present materials. Her point, of course, was that everyone presents all the time, be it in Sales or onsite training a customer, or anything in between. This light conversation got the crowd engaged and feeling comfortable, which she later pointed out is a good technique to presenting well.
She then asked if there was anyone who had not heard of Oprah, to which the room was unsurprisingly silent. Be it for her magazine, her talk show, her book club, or her philanthropy, I would wager there are not many people who do not know Oprah. Her interviewing skills were the things we spoke about the most, how she has a way of making the interviewee feel as if they are the only person in the room as she asks questions, listens well and then asks follow-up questions. Her charisma and body language paint her as authentic, which makes her engaging.
This authenticity aspect was my big takeaway from the discussion: because Oprah is authentic, when she praises something, her viewers will see it as an honest and earnest recommendation and try it. Good examples include her Book Club and how those books rose to become best-sellers after Oprah’s recommendations. This authenticity led to a connection, and as Dawn put it, ‘the more you connect, the more you’re heard.’
Another excellent quote from Dawn, the one which she described as the biggest focal point of her presentation: ‘the reason you present is so people hear your message.’ Combined with the ‘authenticity’ piece above, it makes sense then that to successfully communicate your message to an audience, it is best to engage them well. Which leads us to Dawn’s 13 Tips on Talking (a name I just made up, but you’re welcome to it for a small fee, Dawn):
- It’s all about engagement. Dawn suggests immediately engaging the audience by captivating them with a story or some other form of ‘hook’ to immediately grab their attention. Anything that makes the audience want more will do, be it ‘Call me Ishmael’ or the opening riff on the guitar in the Rolling Stones’ song ‘Satisfaction.’
- Start strong. Similar to the above, generally speaking the first and last five minutes of any presentation are the ones that will stick with the audience. Hit the ground running and finish strong! A big point (for me, at least) that Dawn made here is that starting with an apology is seldom the best move.
- Slow down. Remember to breathe. Another important idea is to view the presentation as a conversation, which will make it feel more natural and, importantly, ease the feeling of wanting to sprint through the prepared material.
- Be aware of verbal garbage. The ‘empty calories of conversation,’ filler words should be avoided. Uh, um, like, y’know, ah…these are verbal ticks best avoided though, as Dawn points out, filling silence in this way is not as big a deal as many often make it out to be. Avoid using these when possible, but do not lose sleep over an errant ‘um.’
- Make eye contact. Making eye contact builds trust, though maintaining eye contact too long or in a manner that might be seen as inauthentic does more harm than good. Singling out one person and holding eye contact for too long makes all parties uncomfortable and scanning from side to side looks robotic. Move from person to person, do not linger too long.
- Know your audience. Without knowing your audience, you will have trouble connecting with them; without a connection, your communication will be hindered. Dawn revealed her questions in the earlier parts of the TMD were building rapport and a connection with the audience.
- Make Shakespeare proud. More for in person, but presentations, like Shakespearian plays, are better seen and not read, better as plays and not novels. Body language is crucial. Stand like an actor. Body language, though subconsciously, is more telling than speech.
- Hand-le with care. Continuing on that, your hands are the biggest tells your body has as to how you’re feeling. Are your hands in your pocket? That might come across as boredom. Are they across your chest? You now seem standoffish. Dawn recommends keeping them at your side or, if that induces too much discomfort, lightly linking your fingers together in front of your stomach.
- Don’t turn your back on the audience. Instead, use what she called the ‘actors’ cheat,’ which is when two actors are having a conversation and somewhat ‘open up’ to the audience, so that they’re included in the conversation. Turning your back to the audience is insulting at worst and, at best, it makes the presentation significantly harder to hear.
- Work the tools. Don’t let the tools work you. Have your technology together, have your files together, and know how everything works with one another.
- Have a Plan B. That being said, technology can and will fail, so it’s best to be prepared. There is no shame in taking a small break to resolve any issues that have sprung up before a presentation.
- Practice. A quote Dawn used here that I enjoyed: ‘make talking to yourself an art form.’ However, over practicing can lead to a rehearsed feeling, which is something we want to avoid entirely. Practice to the level of your own comfort and be comfortable in your material.
- Be yourself. You knew it was coming, but the last tip is to be authentic. Again, without a connection between the presenter and the audience, communication will be hampered. Be yourself, be authentic. Enough said.
As we were leaving, though, Dawn had one more piece of wisdom that seems to be the case regardless of any of the rules above: content trumps everything. Of course, the tips above are the stars for which we all shoot, but if your presentation is on a topic that is of immense interest to the audience, all the ‘ahs’ and ‘ums’ of the world will not be able to detract from your presentation.