Customer ExperienceEngagementIndustryMarketingMembershipOnline

Mobile Applications & Member Retention

By December 30, 2015 6 Comments
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Evidence has shown that mobile applications are a way to gain customer loyalty. The same premise holds true for those in the health and wellness industry. According to an October 2013 study conducted by Forbes Insight and Adobe, 83% of company executives used mobile applications to communicate with customers and 67% used a mobile application for brand engagement.

Have you been considering a mobile application for your health and wellness organization? If so, you aren’t alone. Our Trends and Opportunities survey of member-based organizations reported an increase of 42% in organizations offering a mobile application between 2013 and 2014. After all, the average American spends 2 hours a day on their smartphone. Don’t you want to have a presence?

If you are thinking that your website achieves the same results as a mobile application, you might want to think again. There are 224 million mobile app users in the United States and 84% of smartphone users prefer mobile applications to a mobile websites. Members come to rely on your mobile application for quick and easy access to group exercise schedules, program registration, and facility status updates. After all, when a member gives you devoted space on their mobile device, the relationship is serious.

Sources:  eMarketer.com, “Mobile Apps Help Lure Customers, Spur Loyalty”, 2014 Daxko Trends & Opportunities Survey and WebDAM Infographic

6 Comments

  • Ashley Roman says:

    It would be great to see Daxko create a feature within their mobile app that would allow for group fitness class registration, or partner with a company that already provides these services? We are seeing a rising trend in the industry that allows for members or facility participants to register for a class through a mobile app in advance of coming into the facility. Is this coming??

    • Mariel M says:

      Thank you for your comment Ashley!

      I spoke with our product manager over Mobile and he says that this is something that has been mentioned and is on their radar. He would like to implement the feature but it is not currently on the development schedule. I will follow up with you via email so you can follow up with us directly. Thank you!

  • Chris says:

    A huge engagement piece in our associations retention plans are member challenges. I would love for the app to have the capabilities to sign up for a challenge and track workouts. Please consider as many other fitness apps are currently doing this. Thank you.

    Chris Fox
    YMCA of WNC

    • Mariel M says:

      Hi Chris. Great suggestion. I’ll make sure our product team knows that this is something your Y is interested in! You should also check out Daxko Well, our virtual membership solution. It gives members the chance to track workouts, create meal plans and track improvements in their fitness level. You can learn more at http://daxko.com/well/

  • Dillon says:

    It would be great for class and programs registration to become a higher priority to be brought to the mobile app. The new mobile app update is great but members are asking for registration capabilities and to be able to access the website. The registration capabilities and website access were removed with this last update. Don’t get us wrong! We love the new update it is extremely helpful and easier to navigate but those are just two things our members really are asking for.

    Thanks for a great update though! We greatly appreciate that!

    • Mariel M says:

      Thank you for your comments! We are so pleased you like the new app and you aren’t the only one awaiting more features. I spoke with our product manager and we are rolling out program browse to Daxko Operations customers on new version of the mobile app. I’ll contact you with more details!

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