britney headshot

Daxko Nation Spotlight on Community: Britney S.

Posted by | Community, Culture, YMCA | No Comments

The Daxko Nation Spotlight highlights the character and varied interests of Daxko Team Members outside of the office. Check out some of the ways members of the Daxko Nation are engaging with their communities.

Please, introduce yourself!
Britney S., Vice President Professional Services

Tell us about some of the things you do when you’re not at work
I currently serve on the Birmingham YMCA Metro board, the Shades Valley YMCA board (was also a chairman from 2010-2013), the Auburn University School of Public Relations board, and the The Club board. Previously, I was on the board for Glenwood Autism and Behavioral Health Center.

If you had to choose three words to describe these volunteer activities, what would they be?
Community, give-back, serve

3 Tips to Understanding Member Engagement

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To communicate with your members more effectively, you need to know how engaged they are. The right message for someone who is highly engaged is going to look different than the message for someone who is not as engaged with your YMCA, JCC, or community center.

Below are 3 tips to help coordinate your approach to member engagement. Prioritizing the members that need to hear from you the most as well as identifying a targeted message will help you see greater success in engagement.

  1. Define Member Engagement Metrics
    Consistently measuring the same engagement metrics allows you to make smarter decisions about communicating with your members. Some of the most important metrics are: frequency of attendance, program participation, volunteer status, and donor history.
  2. Apply Metrics Across Your Membership
    Now that you’ve identified your metrics, you need to apply them across your entire organization. Utilizing a tool to quickly identify members with different engagement levels will help you hone in on the ones that require immediate action.
  3. Prioritize your Message and Activities
    Members that are more likely to terminate (not actively taking advantage of their membership) should receive a personal call to set up a facility tour or an email showcasing all that your organization has to offer, as well as easy ways to get involved.

    Members that are involved could receive a targeted message explaining the mission of the YMCA. This audience is a potentially untapped pool of volunteers and donors.

Engagement-Index-FullDaxko Engage software now offers an Engagement Index which includes not just the engagement parameters outlined above, but also takes into account demographics and even seasonal factors that can effect membership. Users know at a glance which members are at risk and which members just need a little boost in the right direction.


Learn more about Daxko Engage.

Learn more about the Engagement Index.

Kim Thompson

Where Everybody Knows Your Name

Posted by | Culture, Life at Daxko, Talent | No Comments

We have started asking our recently hired team members if they wanted to contribute a post to the Culture Blog sharing their experience or thoughts after they have been with the company for about 30 days or so.  Here is one from Kim T who joined the Sales team as a Sales Trainee.

Coming into Daxko I didn’t really know what to expect! I knew that it would be a unique experience but I didn’t know just how unique until I had been here for a bit.  I’m still very new by all means, I’ve only been a part of Daxko Nation since December 16th.  During one of my last interviews which was conducted by Mark C & Will Y, my soon to be team-mates in sales, I asked Mark to give me a quick tour of the office. Up until then I had only seen the 5th floor greeting area and one of 2 interview rooms.  I knew Daxko had a very non traditional workspace and I wanted to see more! Mark obliged and briefly showed me around. There are scooters, garage doors, a picnic table with beakers, gladiator helmets, neat meeting spaces and sitting areas to just hang out in, oddly decorated and named private rooms, my favorite is the Yoda room, aptly decorated with Star Wars décor and the all knowing Yoda himself. But what struck me above all else was how friendly everyone was. As Mark walked me towards where the sales team sits I was immediately greeted by Jonathan S our CFO. He wasn’t locked away in a private office with shades drawn. No, he was sitting right in the middle in an entirely open space with long tables and their computers. This is where everyone in upper management sits including the CEO Dave G. In fact there are no “private” offices at Daxko. Jonathan stopped what he was doing came over and warmly shook my hand as Mark introduced us.

This continues to be a running theme here amongst everyone.  Whether I’m just passing someone in the hall, riding up on the elevator or waiting to fix my morning cup of hot tea everyone smiles and speaks to you. If they don’t know you they will introduce themselves and welcome you! They don’t slink away or pretend not to see you, nope they come right up with big smiles and say hello! The 80’s sitcom Cheers and Pharrell’s runaway, hit song Happy both come to mind when I think of the tone  here at Daxko and I think that’s very much intentional!