Are your new members engaged? Or, are they leaving?

By | Customer Experience, Engage, Engagement, Industry, Marketing, Membership | No Comments

February 15 is often regarded as the date when new members who haven’t been engaged and who are not using their membership start to bail. Is your association losing many new members around this time period? If so, don’t lose hope! Our Daxko Engage team has ideas to engage these members and encourage some of them to stay for the long haul.
Here are 8 ways to work your way into the hearts of these new members:

  1. Focus on in-person conversations with new members. With Daxko Engage you can see which new members are in your facility at any given time. That helps staff understand which members to speak with so they can start identifying what interests them. Don’t have an engagement tool or customer relationship manager (CRM)? Your staff can still work on face to face conversations – paying particular attention to new gym-goers or those who may need a little extra love.
  2. “We love our Wellness Staff” initiatives. Each week offer a Valentine’s-themed gathering allowing members to meet and greet staff members from a particular area. For example, Tuesday night could be “We love our Swim Instructors” allowing members to meet and ask questions with the swim staff.
  3. Build a group of new members or new members with specific needs and follow that group. This can be done either manually or through your engagement system to give staff extra incentive to follow up with this group. You could build a group of new members that have been absent for the last two weeks to be sure to speak with this at-risk group when they are at your center.
  4. Offer newbie-friendly introductory group exercise classes. Offer a series of introductory classes that are shorter and offer more time for setup to encourage new members to try them out. Spin is a class new members may find intimidating so offer a 30-minute spin class and have the instructor go through how to properly set up the spin bike at the beginning of each introductory class.
  5. Family-night. Offer a family fun night with games or activities that encourage new members to get the whole family involved. Some ideas? Show a movie at the indoor pool? Offer a silly family-dance or Zumba class with glow sticks. Drawing the whole family into the membership makes it more likely new members will stick around.
  6. Group Exercise Open House. Invite your members to join the wellness staff in the Group Exercise room with water and fruit to learn more about the types of classes offered. This can help de-mystify group exercise to someone who might feel overwhelmed.
  7. Follow up. Have staff conversations with new members from the above events trigger a follow-up task. When staff are speaking with new members, have them try to determine a program or volunteer interest. Then, those conversations can trigger follow-up tasks from a full-time staff member in the area of interest.
  8. Email Missing Members. Create a list of members that have been missing the last few weeks. Email those members with a little encouragement, an incentive, or a class suggestion.

Tech Isn’t Just for Dudes: An Interview with a #GirlWhoCodes

By | Culture, Free Career Advice, Life at Daxko, Talent, Technology | No Comments

I recently sat down for a chat with Maria A., a developer who works on Daxko’s flagship product, Daxko Operations. Maria discussed women who have careers in tech, what she loves about being a developer, and more. Read on for the interview!


Janna: Let’s get right to it. What do you love most about being a developer?

Maria: I love the challenges. Technology is constantly changing, and what’s new and hip one day might be outdated tomorrow. So I am constantly learning and trying new things. Tech is never boring!

Janna: You’ve been at Daxko for almost a year. Now that the honeymoon phase is over, what are some cool projects you’ve loved working on during that time?

Maria: I’ve been working on Daxko Operations from day one. I used to work on maintenance, and the cool thing about that was that I never knew what tasks I’d get to tackle from day to day. Daxko Operations is a huge system, so I’d come to work every day wondering what I would get to work on. I’ve been working on the feature side of Daxko Operations recently, which has also been really fun.

Janna: You also got step away from your day-to-day work and do some innovating during our most recent Daxko Lab Days.

Maria: Yes! An idea was pitched for a volunteer matching service, so I got to help build the system. We created an open platform using Ruby on Rails, which I had never programmed in before. It was really cool! Ruby is very dynamic, more so than C#. And Lab Days also gave me the chance to work with Adam L., another developer who I don’t get to work with normally. It was really awesome to collaborate with him.

Janna: How do you stay up-to-date in your field?

Maria: Working with my team really helps. Every day when I come to the office my teammates are talking about new technology. We watch a lot of videos about new tech. And Steven W. is a human Wikipedia – he knows so much stuff about technology and just has general knowledge about basically everything.

Janna: You started off as a contracted team member, so you got to court Daxko for a while. What made you say “I do” to a permanent role?

Maria: I truly felt like Daxko was a great company. I just felt good about the work I was doing, and I wanted to continue. I loved the code I was writing, and more than anything, I loved the people.

Janna: I love the people here too. Why are you so fond of your teammates?

Maria: Everyone on my team is really nice and always willing to collaborate. If I don’t know how to do something, I know I can ask the senior developers on the team. And if I make a mistake, they’ll tell me – but they never make me feel inadequate for making an error.

Janna: Do you have a mentor?

Maria: Honestly, I view my team lead, Matt D., as a mentor. I always feel comfortable asking him for help or advice, and he never makes it seem like it’s just his “job” to offer guidance.

Janna: Recently, SAP North America became the first tech company in the U.S. to receive a gender equality certification. What do you think other companies could do to follow suit and hire more women for technical roles?

Maria: I don’t think companies are intentionally trying not to hire women. But there are significantly fewer females in tech. I think we need more young women to decide they want to enter tech careers. And then once they have their degree, apply to any role they think they might be a fit for. Women need to ensure they’re getting out there and making their voices heard. This field is not just for men!

Janna: What advice would you give to young women who desire a tech career?

Maria: Don’t ever believe you are being undermined. If you think it, it becomes a reality. Even if you feel like people might judge you or think you’re inferior if you make a mistake or ask for help, don’t be afraid to do it. And ask someone to mentor you. You’d be surprised at how nice people are and how much they want to help you.

Janna: How would you encourage school-aged young girls to develop a passion for tech?

Maria: Math and logic skills can help you immensely when you start to learn about coding. Play games like chess to develop your logical thinking skills. I actually never went to school for computer science, so I am living proof that math and logic skills can take you a long way and help you understand coding languages.

Janna: There are so many cool tech companies and jobs in Birmingham, but it feels like our city can sometimes fly under the radar. As a recent transplant to Birmingham from the Dominican Republic, what do you like about living here? What would you tell someone who is considering taking the leap and moving here?

Maria: When Daxko offered me a full-time position, I was honestly really scared to take it – not because I didn’t like the job or the people, but because of what I thought Alabama would be like. I’d heard there was crime, and if you Google ‘Alabama,’ it can seem kind of rural. I debated for a week on whether or not I should take the risk and move here. I’m glad I did, because I really like Birmingham. There’s a lot of cool stuff to do here. On the weekends, I like going to the lake and hiking. I love the Birmingham Botanical Gardens. I even like the weather! In Birmingham, you don’t have to spend a lot of money to be able to do cool things. And Atlanta is an easy drive from Birmingham, so you can easily take a day trip over there.

Janna: I’m glad it turned out to be a good experience for you. Birmingham has really come a long way!

Maria: In general, I was a little taken aback by how nice people have been here in Birmingham. Even when I’m in the supermarket, I run into people I don’t even know and strike up a conversation with them! I also really appreciate the diversity in the city.

Janna: Okay, last thing, because I always have food on the brain – what’s been your favorite place to eat in Birmingham?

Maria: I really like Mr. Wang’s. The food is authentic and just really good. I’m looking forward to trying more restaurants around town, too.

Janna: Thank you so much for taking time to talk with me! You’re awesome.

Maria: You’re welcome!


Are you a woman in tech? Tweet us @Daxko using the hashtag #WomeninTech to let us know why you love your job, what you look for in a job, or what advice you’d give to young women entering tech careers.


Daxko CEO Dave Gray Will Serve on the Board of the YMCA of Greater Birmingham

By | Board, Events & Happenings, Industry, Leadership, Mission Delivery | No Comments

Daxko CEO David Gray recently joined the board of directors of the YMCA of Greater Birmingham. Gray has long been a supporter of the Y movement and Daxko software runs behind the scenes at many YMCAs across the country. He joins YMCA of Greater Birmingham CEO Stan Law on the board and Gray already serves on the board of the YMCA Blue Ridge Assembly in North Carolina.

“I am honored to serve on the board of directors of the YMCA of Greater Birmingham,” states Gray. “I am passionate about the work of the YMCA in our community, and I look forward to collaborating with Stan and his team, as well as other board members, to promote the Y values of youth development, healthy living, and social responsibility across the Birmingham area.”

The YMCA of Greater Birmingham is the Daxko “Hometown Y” and serves Jefferson and Shelby Counties in Alabama. Currently made up of 14 local branches that engage more than 60,000 men, women, and children in the Birmingham area.

The YMCA Blue Ridge Assembly is a 1,200 acre retreat and conference center located in the Black Mountains near Asheville, North Carolina. Blue Ridge Assembly has a long history of impacting lives through meetings, groups, and school programs.

My Top 5 Favorite Things About the Daxko Birmingham Office

By | Culture, Life at Daxko, Workplace | One Comment

Last Friday, Daxko hosted the Alabama Business Education Association for an Evening with the Experts reception before their annual conference. It was a great experience, and many guests took the opportunity to stroll around the office and see what makes the Daxko headquarters special. I received lots of comments and compliments about the office space. One of the first things a guest asked me was, “Where is the Alabama/Auburn room?” Clearly, word about the office gets around! All of the compliments I heard made me think about my 5 favorite attributes of the office.

  1. The Garage. This is one of my favorite places to do heads-down work and enjoy the sunlight. As an introvert, sometimes I need to step away from my desk, pop in my earbuds, and get stuff done. The Garage allows me to do just that, and the brightness of the room always boosts my mood.DSC_5363b copy
  2. Demo rooms. These are small breakout rooms that our Sales team uses for demos. I occasionally go into a demo room if I need to focus or if I’m conducting a phone call. I love the thought that went into decorating and naming all of these rooms. There’s Travolta, Jurassic, Barbie, and Steel City Pops, just to name a few.DSC_5423 copy
  3. Right Brain. The office actually has two brainstorm meeting rooms – Right Brain and Left Brain. Why is Right Brain my favorite (aside from the fact that I myself am right-brained)? The mural was painted by local artist and designer Alex Fuller. It features a mix of inspiring people and things that make Daxko, well, Daxko.DSC_0837
  4. DaxPark. The Park is where we have company-wide meetings and where people gather to brainstorm, take breaks, catch up, and get coffee. We love our caffeine.DSC_5354 copy
  5. The Wall. This wall features photos of all team members, as well as their team, tenure, 3 fun facts about them. I frequently stand in front of the wall to get to know team members better and to see what I have in common with them.IMG_6723
  • Bonus: House Divided – AKA the Alabama/Auburn Room. Admittedly, I’m not a football fan despite growing up here in Alabama (I’m an anomaly, I know). But I love kicking back in House Divided on one of the giant beanbag chairs, usually on the Auburn side since my dad is a huge Auburn fan. I used to hold trainings in this room so my trainees had the opportunity settle in and get comfortable after being at their desks for most of the day. Plus, we recently added an Xbox One to the room, so our gamers can take a break and blow off steam.DSC_5383 copy

I could go on and on about the office. It truly does make me excited to get out of bed and come to work, even after working here for 3 ½ years. I think my dad summed it up best when he came to have lunch with me and I gave him a tour of the office. He asked, “This place is cool! When can I come work at Daxko?”

Janna B. is the Daxko Nation Marketing Manager who wants a pet fruit bat and wishes she lived in the late 1960s/early 1970s.