Fundraising: Digital Giving more Important than Ever

By | Fundraising, Industry, Mission Delivery, Online, Organizational Health | No Comments

Digital giving is not new, but it represents a more significant share of total donations than ever before. According to the most recent Digital Donor Review, more than 30% of Americans donate digitally (either online or via text message). As millennials gain more disposable income, this number is likely to increase.

Daxko sees a significant amount of digital giving through our Daxko Nation member organizations. Of the 230 organizations that are processing online gifts, they on average receive $7,174 pledges yearly online, with an average pledge being $194. This underlines the untapped pledge potential for organizations currently without online giving channels.

Wondering how you can improve your digital fundraising efforts or wondering how to begin a digital fundraising strategy? Here are some ideas to get you thinking:

Bryan O’Rourke recently wrote a post featured on the NAYDO blog that gave excellent suggestions for those looking to enhance their fundraising campaigns in the online realm. One of his suggestions is to “use effective digital storytelling” by really showing digitally how you are impacting the community and those you serve. Want to learn more about digital storytelling? The Rockefeller Center has a guide, “Digital Storytelling for Social Impact” that has lots of ideas.

Don’t forget about social. Here are some ideas for how to include social media in your digital fundraising efforts.

Jay and Dominic

Daxko Nation Spotlight on Community: Dominic & Jay

By | Community, Culture, Talent | No Comments

The Daxko Nation Spotlight highlights the character and varied interests of Daxko Team Members outside of the office. Check out some of the ways members of the Daxko Nation are engaging with their communities.

Please, introduce yourselves!
Dominic W., Specialty Products Representative & Jay H., Adoption Team Lead

Tell us about some of the things you do when you’re not at work
Dominic: I’m a Big Brother mentor for Big Brothers Big Sisters of Greater Birmingham. I have been paired with my little brother about a year and a half. He just turned 13, and we always seem to find  something to do outside.

Jay: I also mentor for Big Brothers Big Sisters – I have a little brother who’s 10. We’ve been paired for 4 years, and we hang out on the weekends.

If you each had to choose three words to describe these volunteer activities, what would they be?
Dominic: fun, encouraging, eye-opening
Jay: energizing, enlightening, fun


Daxko Engage: Telling Stories and Engaging Members

By | Engage, Engagement, Industry, Marketing | No Comments

I recently had the chance to catch up with Kaylan Sisco, Associate Executive Director at the Wood River Community YMCA in Ketchum Idaho, a newly launched Daxko Engage customer. While the Wood River Community YMCA is just getting started with Daxko Engage, engagement has been a focus for them for quite some time. From sharing member stories, to attending classes with nervous first-timers, they definitely know how to make their members feel like an important part of the Y.

If you have questions for Kaylan, leave them in the comments section. I hope you enjoy my interview with him!

Tell us about yourself and your role at the Wood River Community YMCA.
I am the Associate Executive Director and am typically the main driver behind the member engagement programs and member retention efforts. A majority of the thoughts and ideas, however, come from our front line staff.

How do you define “Engagement” at your association?
Engagement is any opportunity to connect with a member or non-member on any level, no matter how big or small.

What are some techniques that you’re currently using with your staff to further engage members?
We are big on story telling so we encourage our staff to learn the stories of our community members and share them at staff meetings. We even go so far as to have “Blitz’s” Where we jump from our meetings and go out in the facility and meet someone we don’t already know. Many of our staff even offer to go to classes with members if they are nervous or intimidated. (Check out some Y-Stories on the Wood River YMCA website!)

How will Daxko Engage take your engagement to the next level?
We are using the typical initiatives: new members, volunteers, etc. We also utilize the donor side to make sure that our CEO connects with all donors within the week that they make a pledge. Our main focus right now is to use tasks to get each other information in place of email—this way all of our “to-dos” are in one place instead of using inboxes. This has proven to be helpful and fewer items are missed by staff during the shuffle of every day business.

Additionally, the development team for Daxko Engage is working on task tracking that will help measure member engagement. Once that is complete we will have a tool to measure staff engagement ratios, which will be amazing.

Anything else you’d like to share about your Y’s efforts or Daxko Engage?
Our Y’s efforts are only possible with the flexibility of our leadership staff and the thoughtfulness of our entire team. They have an amazing capacity for change and are willing to try or do anything if it creates a better member experience or improves efficiency. We as the Leadership Team are not “married” to any one policy, procedure or method; we have empowered our staff to look at all aspect of what we do and ask “is there a better way?” When someone has an idea they know they will be acknowledged and the idea will be evaluated.

So far we’re really enjoying the efforts of the development team to make Daxko Engage what we want it to be. The team has really embraced our thoughts and ideas and even included us on some demos on potential product changes. While I know that currently Daxko Engage is not a perfect product, it is on its way and is definitely one of the best products I have seen and used.

This post originally appeared on our product blog. For more product-specific information please view more posts from the product blog.

Daniel Fl

Meet Daniel F!

By | Culture, Talent | One Comment

We have started asking our recently hired team members if they wanted to contribute a post to the Culture Blog sharing their experience or thoughts after they have been with the company for about 30 days or so.  Here is one from Daniel F who joined the Production Support team as a Production Support Engineer.

Hey, everyone! I have been asked to share with you what my first 30 days at Daxko have been like, and the timing could not be better. You see, I just finished chatting with my mom about exactly this topic, so I transcribed all of it below. Enjoy!


Mom: Tell me about your new company! Also, you should call more.


Dan: The most noticeable benefit to working at Daxko is the casual work environment. Take a tour of the office (or just look above at the conference room I’m sitting in) and you’ll see that it’s a fun and colorful place to work in. But for me, the most important benefit is that Daxko has been invested in my career from day one. Yes, they let me wear jeans and a hoodie to work every day. But more than that, Daxko encourages me to take ownership of work that I’m passionate about. They helped me identify my strongest leadership traits, as well as how to leverage those strengths in order to succeed at my job. And if I want to attend a conference or take a course that will help develop my career, Daxko will cover it. It’s pretty great that they care as much as I do about my success.


Mom: That is lovely! What is it that you do again? Something with computers?


Dan: (*sighs*) Um, technically I can’t disagree with that. But more specifically, I am a Production Support Engineer. That pretty much means I work behind the scenes of our software products to ensure that our customers remain happy. Think of my team like a bunch of firefighters, and instead of watching over the people in a town, we watch over the customers using our products. We use hoses (computers) to fight fires (software bugs), and we rescue kittens (customers) from trees (trees). I think this once-strong metaphor is falling apart, but hopefully it helped a little.


Mom: Oh, how nice! Are you making any friends?


Dan: Geez, Mom… you ask that like I’m 9 years old at summer camp. Yes, the people here are delightful. Every single day, our team members are positive and friendly and helpful, and Daxko does a wonderful job of reinforcing that culture. Already in my first month, Daxko has rewarded its team members with a tailgating party… at a brewery… with dogs. ADORABLE DOGS! Next up is the Daxko Halloween Party and Costume Contest. And next month is Impact Day, where we do outreach work in the community. It’s easy to fit in with the Daxko family because we’re constantly doing fun things.


Ok, I have to go do laundry now… you know… since you won’t let me mail it to you anymore…


Mom: Well your job sounds wonderful! I am so much more proud of you than my other children!


Dan: Thanks, Mom!