millennial-pushups

Responding to the Way Millennials Work Out

By | Engagement, Fitness, Industry | No Comments

An article this year from MillennialMarketing.com, talks about the unique ways the millennial generation views their workouts. As a millennial fitness junkie myself, I can relate; it’s no longer simply about heading to the gym to do a few bicep curls. The millennial workout is more connected and more experiential than ever before.

What makes the millennial workout different?

Millennials, more than any other generation, value meaning and experience in their fitness routine. The number of “experience” races has exploded as millennials now have the spending power to attend these types of events on a regular basis. Obstacle runs (Tough Mudder, Spartan), color runs (The Color Run, Color Me Rad), and even blacklight runs are everywhere. The reason? We want to combine our fitness routine with an experience that will last forever.

Millennials are connected. The growth of fitness wearable devices and fitness-related apps speaks to this trend. Sharing fitness progress and even the types of activities is motivating and says something about who we are. We’ve grown up with social media and we feel comfortable, even energized by sharing our fitness activities online.

Millennials value quick workouts. Heard of T25? It’s a new workout from the makers of Insanity. It takes an intense workout and condenses it into fast paced 25 minutes. Les Mills is in the action with a quick HIIT workout series, Grit. CrossFit workouts are often over in less than 30 intense minutes. Why? Millennials want the same results but don’t want to spend forever in a gym. We are connected at all times to so many things (our work and our families to name a few) that quick routines are extremely important.

What does this mean for member-based nonprofits like YMCAs, JCCs and community centers?

Think about what you can do to facilitate these trends. Can you offer smaller, more intense group exercise classes to mimic the feel of an elite training gym? Can you help your members stay connected to your facility whether they are working out on a treadmill or training outside for an obstacle race? If your members can track their progress both inside and outside your facility with a wellness engagement app, it goes a long way towards keeping them engaged with your association.

Finally, work to help your members understand the mission of your organization. Working out at a YMCA or JCC is a way to connect with the community on a bigger level. Connecting millennials to the greater nonprofit mission is a way to foster the sense of meaning millennials crave in their fitness routine.

giving-hands

Making the Ask: Annual Campaign Insights

By | Campaigns, Fundraising, Industry, Organizational Health, Webcasts | No Comments

I recently had the pleasure of moderating NAYDO’s webinar: Let’s Make the Ask! A Practical Approach to Annual Campaign Solicitation. Andrew Powers, Director of Annual Giving at the YMCA of Greater Rochester, presented and filled the hour with countless insights, strategies, and practical tips for any development professional.

A few ideas that struck a chord with me:

  •  You should apply the major gift process to gifts of ANY size (Identification>Cultivation>Solicitation>Stewardship)
  •  Providing unforgettable experiences through engaging members everyday is cultivating future donors
  •  Annual campaign prospect lists don’t have to be limited to those that you think are extremely wealthy. It should include ANYONE you think is interested in supporting the mission of your organization
  •  Staff and volunteers soliciting gifts should be donors themselves. Making that ask as a “Please join me as a donor” carry more weight during the solicitation.

I encourage you to take a few minutes out of your day to watch the entire webcast. I promise you’ll learn something from Andrew’s powerful presentation to take your organization’s annual campaign to the next level!

Daxko is a proud sponsor of NAYDO’s webinar series. See a list of upcoming webinars here.

Hands

NAYDO Webinar Series: How Summer Camp Taught Me to Raise Money

By | Engage, Engagement, Fundraising, Industry, Membership, Organizational Health | No Comments

Daxko recently hosted a NAYDO Webinar Series with Dave Bell, Executive Director of the Downtown Louisville Family YMCA. Dave spoke on the topic: How Summer Camp Taught Me to Raise More Money.

Webinar participants learned how Dave’s history working with YMCA camps taught him lessons about engaging with members, donors, and ultimately made him a better fundraiser. The full webinar is available to view, but we’ve also compiled some key takeaways.

So, what can we learn from camp that can help fundraisers?

Working at resident camp, you often only see families of campers either on check-in or checkout day. That means, in a best-case scenario, you only see these families twice a year. It’s important to set goals around interacting with these families. To do this, Dave had to empower his team to deal with small things that would come up throughout that day so that he could be accessible to these families and able to engage with them on check-in and checkout days. How does this translate to his work as a branch executive? Dave makes a point to be visible and engaged with members at his branch during peak times. He also works a 4-hour shift at the membership desk each week where he scans members in, takes prospective members on tours, and remains engaged and involved with members.

At camp, Dave set a goal of meeting 10 families on check-in day and 10 on checkout day. During the week of camp, he would send the people he met a handwritten note. He would try to mention how their child was doing to let them know he made that connection and he remembered them. Writing personal notes is something that Dave still does as a branch executive and it goes a long way towards building solid relationships.

Once you meet an individual that seems genuinely interested in what you have to say, a good next step is to dig into those individuals. Don’t be afraid to find out more about what they do, where they work, and what other causes they might be interested in.

Another takeaway from camp is to check back in with those you have met and spoken to. Dave would use checkout day as another opportunity to engage with each camper and their family. At your association, you can follow this advice by setting aside time each week to interact with new connections. Make a concentrated effort to keep track of connections on paper or in software like Daxko Engage, which allows you to make notes on connections that other users can access.

At camp, Dave explained, it’s about relationships. Campers come back every year because of the people: the counselors, the friends they have made. So, taking the time to make connections like that with your members yields great rewards.

The full webinar is packed with more great tips and tricks. To find more insights from Dave Bell’s NAYDO webcast, we encourage you to watch the entire webcast that is available in NAYDO’s webinar library.