What does a Facebook “like” Mean to Your Organization

By | Engagement, Industry, Marketing, Online | No Comments

I was reading Social Change Any Time Every Where by Allyson Kapin and Amy Sample Ward and I came across the term “slacktivism.”  Have you ever heard this before?  It refers to the type of activism that takes little to no effort. A Facebook “like” or a Twitter retweet for a particular charity would be an example of this phenomenon.

While I can certainly understand how the term “slacktivism” got started, Kapin and Ward go on to explain that there isn’t anything wrong with this kind of passive participation. “But there is something wrong if we praise likes and followers instead of understanding that our fans could be primed for real action and that we should introduce opportunities for them to engage in something meaningful.”

As a YMCA, JCC, or community center it is important to have both members and non-members involved with your organization through social media. If someone is following you on Facebook or Twitter that is a great first step to something larger. These followers aren’t “slacktivists,” they are taking the first tentative step towards engaging with your organization on a meaningful level whether that is through membership, program participation, volunteerism, or donations to your organization.

Shannon Fisher recently penned a guest post for Mediashift that explained, “It all starts with one post – one post that usually includes information about a topic, sometimes linking  to an article with facts and figures, and a hashtag related to the post.” Fisher goes on to explain how a cause can snowball if social influencers pick it up and share it with their networks. “The #BringBackOurGirls campaign was joined by hundreds of celebrities and political figures, along with millions of their followers, in an attempt to put public pressure on the Nigerian government to find the [kidnapped Nigerian] girls or on Boko Haram to release them.”

Take a closer look at your social followers. Are they already members? Maybe they want to feel more connected to your mission. Could you find a way to engage them with mission-related emails or phone calls? Maybe they would even be willing to become volunteers, employees, or donors for your center. If they aren’t members can you see what types of content they interact with? Maybe they just follow you to find out soccer program registration dates or maybe they are interested in other forms of participation.

You can be certain of one thing. These social followers have raised their hand to receive social communications from you. Kapin and Ward put it another way, “The opportunity is for you to hear that response [social like or follow] and give them more than a post to like — give them something with more forward motion for your mission or campaign, like …watching an informative video, making a pledge, or recruiting their friends.”


Engaging Millennials with Social Media Integration

By | Engagement, Industry, Membership, Online, Online Tools | No Comments

Are you utilizing social media to communicate with your members at your YMCA, JCC, or other member-based nonprofit? More than a quarter of respondents to Daxko’s 2015 Trends & Opportunities Survey reported using social media as their primary source of communication with members. Social can be especially important when reaching out to your millennial members and community participants. Daxko Operations offers robust social media integration in some ways that you might not be utilizing. Here’s some of the best ways to maximize your investment in Daxko Operations when it comes to social media.


social-share-this-borderSet your social “share this” functionality for new members to place the Twitter and Facebook share buttons on the receipt page during membership sign-ups. This will reach the social following of those new members and almost certainly reach nonmembers who aren’t following your center yet. This is a great way to get beyond those who have specifically followed your YMCA, JCC, or community center on twitter or Facebook without costing you any money.


Use the custom links provided within Daxko Operations to promote online registration for your programs. You can create links for high level tags and for the lower level programs which allow you to tailor your message on social media. For example, if you had a certain swim session that was not full you could promote just that session with a custom link or, if you wanted to promote all your summer programs you could promote them all with a different custom link. 

You can also promote links by branch which works really well for unique situations such as a particular branch that is a pool and not a fitness center. You can then promote those pool memberships in a unique way on social media.


Daxko Operations has the ability for each individual involved in a fundraising campaign to have a unique link for their campaign progress board.  The unique online giving link allows friends and family to give to an individual via this link too. The fundraising participant has the ability to share their individual campaign page via social, email, etc. If you utilize Daxko Operations, you can access these custom links by pulling the Campaign Details report and navigating to the campaigners tab.

Whether or not you are using Daxko Operations, try to take advantage of some of the rich social media functionality offered in your operations system. Once you know what your operations systems allows you try to use that along with your own tools to achieve the social media results that will help keep your younger members engaged with your organization.

Check out this recent post for more social media tips and tricks for your nonprofit.


The Importance of Using Your Professional Development Allocation

By | Communication, Culture, Grow Your Career, Life at Daxko, Professional Development | One Comment

I just got back from a trip to Seattle and Portland, where I visited some of our customers and went to UserConf. I am fortunate enough to work at Daxko, a place that actively encourages taking time off to better yourself, and gives you the funds to do so. Here are a couple things I learned on my Professional Development trip, and some tips on how to get that experience, even if you don’t leave the office!

  • Get outside of your box: Normally, as a Customer Success representative, I’m on the phones or answering support emails. For this trip, I was face to face with some of our customers, which is a completely different situation. You get to see how someone reacts to a piece of information, and it’s quicker than an email correspondence. This trip definitely helped me grow my communication skills. Take on a different project than you normally would, or shadow someone who has a different role in the company.
  • You are not alone: UserConf is a conference about education and insight for people working in customer support in the tech industry. Obviously, I work on a team of other Customer Success reps, but it was nice to meet people from other companies who are in a similar role. It was so cool to hear about the different tools and policies other companies have in place, and seeing if that information could be applied to Daxko. I would recommend going to happy hour or something with your coworkers in your department, and just talk about how they organize themselves, or certain practices they put in to place. You might have the perfect answer for something they’ve been struggling with!

It was great getting to explore some of the country I’ve never been to, but I did miss my sweet home, Alabama! I hope anyone reading can use these tips wherever they are.



By | Culture, Life at Daxko | No Comments

If you haven’t tuned in or heard before, at Daxko we hold a monthly TMD (Team Member Development) series where have different speakers, both internally and externally come and speak to us on a range of topics. This month we had Dave Gray, Daxko’s very own CEO give us an in depth walk-through of “Doing Business Operations” inside of Daxko.

We won’t get into the details, but Dave walked the attendees through some basics around how our business looks like from a financial stand point, where we are currently, and what that could look like in the future. He gave the audience the opportunity to ask questions during this as well.

This is another great example of how transparent Daxko is. Not all companies provide this level of detail or have a platform to have these discussions. We also have a few other platforms to ask these questions , such as our weekly Q&A’s with Dave on Friday mornings, our monthly Daxko Wide meetings, and our annual Daxko Kick-Offs.

We really enjoy these TMD’s. They’re refreshing and can help us think about our career in different ways.