How Engaged are your Members?

By | Customer Experience, Engage, Engagement, Industry, Marketing, Membership, Mission Delivery, Online, Videos | No Comments

Do you know the proportion of your membership that is highly engaged? What about those that aren’t engaged at all with your center? Daxko recently launched a campaign offering interested organizations a look at their specific member units by engagement level.

engagement-snapshot-image300Our Daxko Engage team was able to take Daxko Operations data and run it through our proprietary Engagement Index to filter membership units by engagement levels. The Engagement Index is a complex algorithm that accounts for a member’s demographics, check-ins, donor activity, and other activity or lack of activity to come up with a measure of how engaged a member is and how likely or unlikely they are to terminate their membership in the future.

To learn more about the value of deeper levels of engagement, check out our Influence Video:

Learn more about Daxko Engage to take your member engagement to the next level.


Two Years with Pea!

By | Culture, Life at Daxko | No Comments


It’s been two years now since a little Boston Terrier found me and became a regular office dog. She’s sweet, keeps to herself for the most part, and participates in most of our activities throughout the day. Over the past year, we’ve had a few guests stop by the Daxlanata office for various reasons. I wanted to share those moments as well as some out of the ordinary ones, including Pea and a police officer. Enjoy.


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If you’ve made it this far, you must really like pictures of dogs. This last picture is of Pea and her new friend Rosie. I think they like each other. I hope you enjoyed this collection of the many faces of Pea and the people that pass by to say hello to her.


Positively Inspired by NAYDO

By | Engagement, Events & Happenings, Fundraising, Industry, Mission Delivery, Organizational Health | No Comments

Believe it or not, another NAYDO Conference has come and gone. Over 1,600 attendees made it the most well attended conference yet and, dare we say, one of the most inspirational. Everyone there, including Team Daxko, left with a spark ignited within. Here’s what inspired us most:

Changing the Way We Think About Charity

We were proud to sponsor the Thursday General Session and Luncheon and inspired by the message that keynote speaker Dan Pallotta brought to the table. Dan showed us revolutionary new ways to think about charity to create a bigger impact in the movement. Looking for more ways to make an impact at your Y? See Dan’s Ted Talk.

Positively Influencing The Lives of Others

Sometimes it’s easy to forget that you have more influence than you think. When it comes members at your Y, there’s so much you can do to keep them engaged and connected to the mission. Remember, your influence does more than retain members. It changes lives.

Painting the Town Red with our Y Friends

When the conference sessions were over, 900+ folks dressed up in red and walked over to the World of Coca-Cola for the Paint the Town Red Party Friday night. Partygoers enjoyed Southern food, drinks, interactive exhibits, and a live band that had everyone dancing the night away. It was the perfect end to NAYDO 2015 and we have the photographic evidence to prove it.

Are you a Daxko customer looking to continue the conversations started at NAYDO? Join 300-400 other Daxko customers at Reach 2015 in Nashville, TN.


Engage Success Story: New Britain-Berlin YMCA

By | Daxko Engage, Engage, Engagement, Industry, Membership, Mission Delivery, Online, Organizational Health | One Comment
We periodically speak with our customers to get a gauge on how they use our products and what they like about Daxko. For this post we spoke with Eric Hutchinson, who is now the Director of Membership with the Wilson-Gray YMCA (a part of the YMCA of Greater Hartford). We wanted to speak with him about his work at the New Britain-Berlin YMCA where he worked closely with his staff to adopt Daxko Engage:
As a Membership professional at the YMCA, how do you define engagement?
I define “engagement” as an organization’s ability to connect with members on both a personal and professional level, creating deeper relationships and solidifying longevity.
Why do you think YMCAs struggle with systematic engagement?
I find that YMCAs often struggle with systematic engagement because, as their membership base grows, it becomes increasingly difficult to develop personal relationships with those members. It’s easy to learn a few facts about 10 people. When the number jumps to 10,000 people, something as simple as learning a member’s name becomes a challenge. This is further compounded by the fact that members with habitually low engagement present our staff with even fewer opportunities to connect.
You recently moved from a YMCA that had just rolled out Daxko Engage to a YMCA that doesn’t have Daxko Engage. Can you tell us what changes or new opportunities you observed while using Engage?
Our recent Engage launch first came with some basic and very surface-level observations. Engage is a great tool. But, much like our membership staff, it is only as good as the information we give it. For example, a large part of the platform is the ability to view a member’s photo on their individual tile, match the face in front of you to that photo, and identify the member so a conversation can begin. This simple task forced us to reevaluate the quality of the photos we were taking during the member registration process; providing us with clearer, closer, and sharper member images (something we should have been doing to begin with). Additionally, it became a fun game for my staff to see how much new data they could collect. We spent days trying to acquire the latest contact information, personal goals, email addresses, and other information so that the first post-engage conversations would be meaningful and well-educated. In doing so, we became better Engage users, and more importantly, better managers.
As someone in charge of membership, what did you like most about Daxko Engage?
Engage isn’t reinventing the wheel. Most of the features that Engage presents are things that most YMCAs already do to improve their retention. However, most YMCAs are spending hundreds of employee hours accomplishing these tasks. With Engage, the software does most of the work for you, reminding the user when it is time to step in and holding them accountable for the completion of those assignments. It also provides your organization with continuity of voice and policy by providing each user with a full documentation of each interaction between staff and a member. It’s almost as good as having your member engage with the same staff member during every single interaction.
What kind of reaction did you get from your staff? Did they embrace Daxko Engage?
I think that initially my staff didn’t quite understand what Engage was. We got a lot of, “So we’re using this INSTEAD of Operations
now?” It took a few meetings to really outline the benefits of Engage. Engage is a very hands-on tool. Until you actually put an iPad in front of your staff and say, “try it!”, they won’t fully understand. As soon as they began to see how user-friendly it is, it became a game. By the time I left, the staff members were beginning to have a lot of fun gathering quality data and using it to make connections.
Do you have a specific story you could share, either about how Engage has changed a specific staff member in their approach, or something compelling someone discovered about a member as a result of a conversation sparked by Engage?
We used Engage to identify a woman who was using our facility almost every day. Because of this, we approached her and asked if we could have a conversation with her about her involvement in the Y. We learned that she began coming to the Y simply to lose weight after the birth of her children. She preferred the Y over other gyms because of our Childwatch program and our programs that encourage family participation. She began to come more and more frequently, often teaming up with other members to work on her skills. Through this conversation we discovered that the Y had made such an impact on her that she is now enrolled in school and studying to be a personal trainer. That was a special feeling.
What are some ways you envisioned using Engage beyond membership (like to get more members involved in programs or giving to the annual campaign)?
One feature that we found very helpful was the ability to “follow” members. We used it several times to receive alerts when certain members would enter the facility. It allowed us to approach one of the young ladies that works out quite often and ask her if she would be willing to be one of our monthly Spotlight Members. We have also been able to start conversations with donor prospects by being aware of their presence in our facility.