Looking Back to Move Forward
(Q1 2011)
Daxko’s publication for professional and trade associations.
In this issue, we take a look at 2010 to enhance your association in 2011 and provide tips, research, and resources that will benefit any organization. In addition, we spoke with Mark McSweeney, executive director of the National Chimney Sweep Guild, about the effects of the economic downturn on his association, and advice he has for fellow association executives during this time.
LOOKING BACK section
With the new year comes new member needs and expectations, but don’t miss your opportunity to learn from 2010. To better prepare for the future, start by understanding and exploring what’s happening to your ever-evolving member base.
With the new year comes new member needs and expectations, but don’t miss your opportunity to learn from 2010. To better prepare for the future, start by understanding and exploring what’s happening to your ever-evolving member base.
MOVING FORWARD section
Knowing who your members are, what they want, and why they’ve connected with your association is the first step toward better member experiences. Armed with fresh knowledge of your changing member needs, your association will engage the right members and provide maximum value along the way.
Knowing who your members are, what they want, and why they’ve connected with your association is the first step toward better member experiences. Armed with fresh knowledge of your changing member needs, your association will engage the right members and provide maximum value along the way.
Back to FEATURED RESOURCES:
The Economy and Its Influence on the Association Market
The Economy and Its Influence on the Association Market
